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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Kelly resides in Austin, Texas, with her husband and three children.

GTM 124
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7 Top CRO Tips on Annual Planning

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. “When internal teams and external partners are aligned, the entire GTM motion becomes more effective 7.

GTM 68
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The Right Way to Build Your First RevOps Team

Salesforce

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. This can cause a domino effect of confusion across the entire GTM team. Guess what? You’re not alone. The good news is, there’s a solution.

GTM 98
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Game-Changing Sales Influencers You Should Be Following in 2022

Salesforce

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. CEO and Founder, Scott Leese Consulting, Austin, Texas.

Gaming 98
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 137
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64