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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

Dig deeper: Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen A ‘DSP for lead gen’ Karl Van Buren is a B2B media veteran and the co-founder and CEO of Audyence, which launched its real-time demand (RTD) platform on Feb. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B 112
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 100
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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Adoption within industries such as Consumer Packaged Goods and Healthcare with increases in customers by 67 percent and 64 percent, respectively. In the two years since its launch, customers are eagerly taking advantage of the Training and Coaching feature set, adding on average one course every one-and-a-half months.

Growth 98
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The Entrepreneur's Guide to Venture Capitalists

Hubspot

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. With over $5 billion under management, their portfolio includes more than 200 companies in technology and healthcare. launch than a prototype. Region : East Coast.

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. For example, a healthcare use case might highlight HIPAA compliance and patient data security, while a manufacturing scenario could emphasize supply chain optimization and real-time inventory tracking.

Product 52
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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117