Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

APRIL 19, 2023

Our last startup platform supported DI for go-to-market executives reducing the decision-making process from nine months to a fraction of time with greater visibility, training, and impacts. It has been used in retail to determine how much inventory to purchase, optimal stock levels, or price forecasts.

Strategize 118

Strategize Healthcare GTM Strategic planning 118

Sales Hacker

FEBRUARY 7, 2018

There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 101

Growth GTM SQL Strategic partnership 101

Hubspot

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. There's no doubt about it -- startups are expensive. Region : East Coast.

Territory 97

Territory Finance Healthcare Negotiate 97

Heinz Marketing

JULY 10, 2018

Real estate services tell us what average home prices are nationally and in various markets. Here are just some of the variables: Industry – healthcare, security, financial services. Market – regulated, SMB, enterprise, government, regional, international. Early to market, emerging, established market, commodity.

B2B 54

B2B Real Estate Government Healthcare 54

SaaStr

MAY 27, 2020

Anyone who studied economics will know when supply greatly exceeds demand, prices drop. This is an example just of the oil market compared just from April 2019 to April 2020. This is going to happen for many assets that are over produced now in markets where demand isn’t as strong. Let’s wait 30 days.

Finance 105

Finance Government Price Contract 105

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 81

GTM Pipeline Healthcare Sales 81

Lead Fuze

NOVEMBER 30, 2021

This means there will be less available deals for your company because they already have pre-defined needs and prices in mind. The company learned that once they made the sale, marketing should not be handed off to sales. The executive buying team at the healthcare product firm was not sure what to do with their rental business.

E-commerce 52

E-commerce B2B Healthcare Sales 52

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. If I’m talking to somebody in oil and gas, and then I talk to a healthcare company in the next phone conversation, I am screwed, I’m all over the place.

Pitch 111

Pitch Conversion Sales Territory 111

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. I’ve been doing this since 2008 so I would sell directly to resellers, directly to end users and basically street prices MSRP.

Pipeline 74

Pipeline Territory Sales Healthcare 74

Heinz Marketing

MAY 11, 2020

And a number of things, we’re perhaps a little bit unique, I wouldn’t say on the front lines like many organizations helping, like in healthcare and things like that. And we impact healthcare benefits, payroll, things like that that overnight had major changes. So those were a few of the things.

Pipeline 91

Pipeline Sales Healthcare Manufacturing 91

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding. The Squares absolutely, Yelp to some extent absolutely. I doubt it.

E-commerce 91

E-commerce Retail Real Estate X-functional 91

PandaDoc

FEBRUARY 28, 2025

Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth. HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

SaaStr

JUNE 10, 2021

Because the packaging and pricing and thinking of the product will radically influence how successful you can be. Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. How can it be a subscription business when it’s healthcare? It could be work done by suppliers.

Customers 63

Customers Price Contract Objectives and Key Results 63

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. But it’s also undeniable that going up market means your company will get pulled. You may actually have to pricing differentiate. You may actually need to build a sales team that can serve up market.

Cross-sell 68

Cross-sell Sales Support Growth Up-sell 68

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. CipherHealth is a SaaS company focused on helping healthcare providers improve patient outcomes and experiences. Rachael Rohn.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

JULY 11, 2019

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. Transcript.

Launch 108

Launch Technology Technology Up-sell 108

Partners in Excellence

JANUARY 19, 2018

The decision has been made, pricing has been agreed upon, since this is a new client, our company needs to be registered as a vendor/supplier. Something can still go wrong, but the odds of that (unless I totally screw up) are extremely low. Diving in a little more deeply. Sales Process: Every company has to have a sales process(es).

Process 54

Process Sell Drivers/motivators Sales 54

Sales Hacker

MARCH 2, 2020

” When we break the Laws, we pay the price. Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation. Customers can get product information and price comparisons online. If you’ve been in sales for a while, you will find yourself saying, “I haven’t been doing that,” or, “I knew that!

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding. The Squares absolutely, Yelp to some extent absolutely. I doubt it.

X-functional 78

X-functional E-commerce Retail Growth 78

SaaStr

MAY 15, 2020

” I think Marriott started in 1927, and in the early ’30s, they were one of the earliest companies to give healthcare benefits to their employees. It’s not just pricing, it goes all through the rollout, Harry, of what it’s going to look like as we rollout. I get it, but that’s not my go-to place. .

Trust 101

Trust Start-ups Customers Up-sell 101

SaaStr

JULY 30, 2018

When I talk to banks, insurance companies, healthcare, their biggest challenges…IT for the longest time has been plugging this stuff in as best they can in silos. McDonald’s I love, because you look at their share price the last 18 months. We have a lot of technology trends, so cloud was pivotal. Same with McDonald’s.

Cross-sell 89

Cross-sell Up-sell Sales Start-ups 89

SaaStr

MAY 8, 2020

When you look across the landscape and suite of companies, where do you think many potentially go wrong in terms of really engaging that enterprise sale, also maybe in the midst of COVID? And the hardest thing, Bob said, is for founders to let go of their founding idea. It can feel really uncomfortable.

Cross-sell 91

Cross-sell Contract Start-ups Up-sell 91

SaaStr

OCTOBER 22, 2019

These challenges, you know, range from weather crises to oil price changes, you name the challenge, but I’ll talk a little bit about one that’s happened recently, the government shutdown. The doctor came to you, you didn’t go to the doctor. The house call used to be routine.

Government 49

Government Technology Technology User Experience 49

SaaStr

MARCH 18, 2025

They use AI for price discoverability and optimization, with a setup that drives annual retention. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential.

Growth 73

Growth Government Customers Healthcare 73