Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. For example, a healthcare use case might highlight HIPAA compliance and patient data security, while a manufacturing scenario could emphasize supply chain optimization and real-time inventory tracking.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. If I’m talking to somebody in oil and gas, and then I talk to a healthcare company in the next phone conversation, I am screwed, I’m all over the place.

Pitch 111

Pitch Conversion Sales Territory 111

Heinz Marketing

JULY 10, 2018

Here are just some of the variables: Industry – healthcare, security, financial services. Market – regulated, SMB, enterprise, government, regional, international. Early to market, emerging, established market, commodity. Go to market strategy. Marketing content. Marketing tech infrastructure.

B2B 54

B2B Real Estate Government Healthcare 54

Highspot

JULY 31, 2020

How you organize your sales team will be determined by the regions you serve, the number of products and services you offer, the size of your sales team, and the size and industry of your customers. Manages day-to-day communications with sales and other go-to-market teams. What Is Sales Organization Structure? Customer Size.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

SaaStr

SEPTEMBER 13, 2020

This here is an example from a Burmese restaurant called Thamee, in DC, which has partnered with World Central Kitchen, and they’re donating thousands and thousands of meals to people in need, healthcare staff, and frontline workers, Black Lives Matter protesters in the community. Now, you’re in the execution phase.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

Sales Hacker

SEPTEMBER 30, 2019

And what Oracle was doing at the time, they were going through their own journey and transformation as a tech company to a company that was also selling applications. So they created this role of business development specialists that would work with the regional teams to transition them from tech to app sales.

Engineering 59

Engineering Negotiate Technology Technology 59

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. CipherHealth is a SaaS company focused on helping healthcare providers improve patient outcomes and experiences. Alyssa Kleinman.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person. How you decide on this model and go-to market strategy? Andrei B.:

Appointment 49

Appointment Hospitality Sales Inside sales 49

SaaStr

MAY 27, 2020

What the CDC and the US is worried about is that the flu, the normal flu, comes out at the same time as COVID-19 makes the resurgence in the winter and that overwhelms our healthcare system. Again, I put this together in February saying that I thought like chain restaurants, domestic air hotels were going to be impacted.

Finance 105

Finance Government Price Contract 105

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. We are as an organization and we are as an industry really hooked to hyper growth.

Cross-sell 68

Cross-sell Sales Support Growth Up-sell 68

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person. How you decide on this model and go-to market strategy? Andrei B.:

Appointment 43

Appointment Sales Hospitality Inside sales 43

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. I think that is a function of what’s the healthcare situation in estates, what’s the risk tolerance of people were getting exposed to germs. Keith Rabois: I typically am not like a go invest in X for Y region investor at all.

X-functional 78

X-functional E-commerce Retail Growth 78

SaaStr

JULY 30, 2018

When I talk to banks, insurance companies, healthcare, their biggest challenges…IT for the longest time has been plugging this stuff in as best they can in silos. Whereas if you’re selling in Europe and scaling, you’d have to look for businesses that can do really well in one GO first, get a real stronghold, and then expand.

Cross-sell 89

Cross-sell Up-sell Sales Start-ups 89