Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 104

Pipeline Sales Up-sell Government 104

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 135

Sales Start-ups Up-sell Cross-sell 135

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90