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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). Inside sales. Low-touch sales. No-touch sales.

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Inside vs. Outside Sales: How to Structure a Sales Team for Success

Hubspot

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? It’s all sales.

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Sales Pipeline Radio, Episode 259: Q & A Christina Del Villar @cdelvillar

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. So, we talk a lot about sales and product and customer success.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

B2B 109
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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. The other is really from a go-to-market standpoint.

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PODCAST 101: Ownership Is Dead: 7 Mantras for Recurring Revenue with Luigi Mallardo

Sales Hacker

There’s frankly a tremendous opportunity for people to take their experience doing B2B SaaS sales and go to market leadership and translate that everywhere. The main gig for the last 5 years has been Woffu, where I did an early stage journey aiming from $1 to 10 million in AR. So I hope you enjoy it.

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