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Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. We’ve been working with customers to develop that teamwork and build the selling in squads and pods muscle.
Sales without physical boundaries. The line between insidesales and outside sales teams evaporated when business travel screeched to a halt. Field sellers and customer success managers are operating like sales development reps with most of their daily activities now digital.
Sam Jacobs: The nice thing about working at a company like Pangea is that you get to see a lot of different companies and a lot of different products and a lot of different go-to-market motions. Having the right go to market is really important, but unless you’ve got the right foundations in place, it can be a struggle.
The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and insidesales priorities. How are you looking at your go to market strategy differently?
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I spent 13 years in massage therapy, which included running my own business, before I moved to sales. Alicia Berruti.
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