ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

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Launch Product Non-Profits GTM 96

Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product. Get MarTech!

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Launch Product GTM Education 116

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products.

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Launch Product Pitch Go To Market 78

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. They’ll become more concerned about the quality of deals from sales to onboarding to launch. They needed to get their hands on early churn.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 119

Launch E-commerce Transportation Retail 119

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

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Product Minimum Viable Product Price Launch 142

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? Partner marketing Role: Use partnerships to extend market reach.

Go To Market 72

Go To Market Objectives and Key Results A/B testing Territory 72

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

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SaaStr

MAY 5, 2021

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. 5-25M: Hire a CPO early.

Product 119

Product Launch Growth Strategize 119

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Example Eddy.

Go To Market 78

Go To Market Lead generation Launch Service 78

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

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Launch Product Strategic planning Quota 52

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B How could they, as a revenue team, make sure the things they were advocating for their product and engineering partners to build were the right things? The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market GTM Quota Up-sell 98

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

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Launch Negotiate Product GTM 59

Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. See how it works What is a go-to-market strategy? Why is a go-to-market strategy important?

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

Go To Market 52

Go To Market GTM Promote Technique 52

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Heinz Marketing

NOVEMBER 20, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Enhancing Productivity : Automated workflows and clear task assignments save time and reduce confusion.

Go To Market 82

Go To Market GTM B2B Launch 82

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. Has given you their contact information (typically an email address).

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Takeaway: The role of product marketing is more complex/nuanced if you are selling to enterprise.

Go To Market 80

Go To Market Up-sell Sales Strategize 80

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. and/or its affiliates in the U.S. All rights reserved.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

MARCH 16, 2022

Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. . How are you going to sell your service? What is your product? . Forces product excellence.

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Growth Product Niche Launch 98

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . That is why it is important to a marketing plan as you are about to launch a new product. . An error-free new product launch marketing plan is what you need! quizzes on Facebook?

Launch 59

Launch Product CTR Up-sell 59

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot.

Launch 64

Launch Government Strategize Sales 64

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 118

Pipeline Go To Market Cross-sell Sales 118

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 119

Growth Launch Territory Legal 119

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Higher win rate due to known customer behavior and product usage patterns. Siloed communication between sales, marketing and customer success.

Growth 138

Growth GTM B2B Strategize 138

Highspot

FEBRUARY 11, 2020

In the age of product-led growth, business-critical apps are no longer decided by executives behind closed doors. Rather, everyday users are driving organic growth, championing the platforms they love and catapulting these products into the spotlight. And as much as possible, use your own product. Focus on Ease of Use.

Product 72

Product Technology Technology User Experience 72

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. The post Highspot Launches DACH Operations appeared first on Highspot. “Selling well today is both an art and a science.

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Launch Territory Strategize Technology 52

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

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Legal Launch Trust Campaign 126