SaaStr

MARCH 16, 2025

The One Thing Every Marketing Team Needs to Master: Focus When it comes to marketing, the most common mistake is trying to do too much at once. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

APRIL 9, 2025

Email: Business email address Sign me up! However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. After you feel comfortable with them, start exploring low-code platforms like HubSpots Agent.ai Processing. Fostering AI fluency within teams is essential for CMOs and leaders.

GTM 115

GTM Strategic planning Strategize B2B 115

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

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Go To Market Growth GTM Product 126

SaaStr

APRIL 30, 2024

The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B 101

B2B Launch Go To Market Start-ups 101

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. That rarely happens. Why the discrepancy?

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Launch Product Campaign Cold Call 110

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “Those guys are going to market with a composable CDP as well. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 114

Customers GTM Launch Campaign 114

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. They’ve achieved this due to the systems they’ve set up and the profiles they’ve hired for.

GTM 109

GTM Growth Campaign Cold Call 109

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Launch 101

Launch Product Contact Follow-up 101

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

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Go To Market Lead generation Launch Service 78

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Parker came to London to share just what he’s learned building a $12B+ compound start-up. And … the top mistakes they made.

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Cross-sell Launch UX Up-sell 62

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 112

Price E-commerce Cross-sell Profit margin 112

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. The most common criticism that we get is that our software is expensive compared to other options on the market. Today it’s at $100M+.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

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Pitch Launch Sports Consult 66

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps. Sales strategy.

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Go To Market Up-sell Sales Strategize 89

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B By starting with a base and a belief that they wanted to do something special and then building a high-performing team capable of reaching its goals. It’s a step up from budget. Goal — The go-get-’em number. They didn’t.

Go To Market 98

Go To Market GTM Quota Up-sell 98

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Get MarTech!

Launch 106

Launch Product GTM Education 106

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Go To Market 78

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) And thank you all for rocking with us every week.

GTM 102

GTM Engineering Electricity X-functional 102

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. The rep for the SaaS product sees that a major airline has signed up and is using their software. It also helps jump-start lead qualification since your users are already interested in your product or service.

Product 81

Product Territory Sales Price 81

Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

Launch 52

Launch Product Strategic planning Quota 52

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 112

GTM Launch Education Account management 112

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

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Growth Launch Territory Legal 117

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Happy to be here. Jessica Gilmartin: As everyone does.

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GTM X-functional Start-ups Campaign 77

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 126

GTM UX Go To Market CRM 126

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Martech

OCTOBER 18, 2022

If more users were going to be collecting and showing off blockchain-based NFTs, then this was a space in which brands should also be involved. Wykes-Sneyd started a metaverse task force allowing anyone within the organization to opt in and contribute ideas. “I How is that identification going to show up?

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Gaming Government Pitch Technology 141

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 124

GTM Growth Campaign B2B 124

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She started her career as a management consultant for PricewaterhouseCoopers. 25:49) Unlocking potential: a leadership journey. (27:33)

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GTM Management Consulting Growth Pipeline 117

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

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Sales Consult Launch Follow-up 113