SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 126

Go To Market Growth GTM Product 126

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. Establish 1:1 check-ins as well.

Territory 116

Territory Pipeline Launch Technical Sales 116

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

GTM 104

GTM Technical Sales Quota Growth 104

Lead Fuze

NOVEMBER 30, 2021

The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy. We’ll go into more detail on choosing the right leaders in the next section. Once you have leaders in place, compile a list of all the elements that need to be completed for launch and long-term success.

Territory 52

Territory Pipeline Sales Launch 52