Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. The post Highspot Launches DACH Operations appeared first on Highspot. “Selling well today is both an art and a science.

Launch 52

Launch Territory Strategize Technology 52

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? One strategy for growth is launching new product lines and expanding the prospects who need your services. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. New service offerings.

Finance 98

Finance GTM Government Territory 98

SaaStr

NOVEMBER 3, 2023

That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. More Territory Per Rep Doesn’t Mean More Sales Was Toast methodical in the way they segmented or rolled out nationwide?

Growth 106

Growth Territory Referrals Customers 106

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 117

Growth Launch Territory Legal 117

Hubspot

JANUARY 25, 2019

grouped by region: 1. Region : East Coast. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. Region : East Coast. Region : East Coast. Region : West Coast. Region : West Coast. Region : West Coast. Region : West Coast.

Territory 97

Territory Finance Healthcare Negotiate 97

Hubspot

NOVEMBER 19, 2020

In the second example, TAM increases because you're simply adding more people to your target market, and are able to service new customers without investing in a new product line. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Partners in Excellence

DECEMBER 24, 2012

We’re getting ready to launch the New Year with a bang. Some inevitable restructuring, new territories and realignment. Have you changed or shifted your go-to-market strategies? We’re closing the last deals of the year–that frenzy to make the numbers. New plans and programs.

Process 113

Process Territory Sales Quota 113

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

DECEMBER 21, 2017

Sales Territory Assignment and Growth Forecasting. Allocation of Accounts and Sales Territories. When ARR consistently exceeds $10 million, then a separate unit managed by a new Sales Operations Director may be launched. Territory design. Analysis of territory allocation and account assignment plan. Operations.

Territory 106

Territory Non-Profits Contract Quota 106

Sales Hacker

FEBRUARY 7, 2018

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 100

Growth GTM SQL Strategic partnership 100

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When it came to raising from larger institutional investors, we were navigating unfamiliar territory. You cannot openly market or solicit the fact that you are raising a fund. Well, lets go and help them.

GTM 79

GTM Sell Pipeline Networking 79

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. These challenges compound when teams are spread across different regions and may only meet in person once or twice a year. Use a sales training platform (e.g.,

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

SalesLoft

NOVEMBER 17, 2020

Buying a Sales Engagement solution is uncharted territory for many organizations. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Ensuring your messaging and content are up to date and reflect your go-to-market strategy. The Big Picture.

Sales 105

Sales Territory Technology Technology 105

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 85

GTM Pitch Up-sell Start-ups 85

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. It felt like a celebration of the future of global SaaS – and one that Indian founders will help architect.

GTM 117

GTM Niche Cross-sell Contract 117

Lead Fuze

NOVEMBER 30, 2021

If you are seeing additional demand from a particular region, don†t miss out on the opportunity to capitalize and take advantage of that interest. The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy. Hiring from the area is a great way to test out new markets.

Territory 52

Territory Pipeline Sales Launch 52

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 98

B2C B2B Non-Profits Launch 98

Hubspot

JULY 2, 2020

The bulk of the work in this element is typically done by product marketers or managers. For example, Smart Insights includes the following elements in its marketing mix definition: Process , or the large internal initiatives taken to support a product launch, such as including salespeople in goal setting. Mix It All Together.

Retail 101

Retail Promote Price Profit margin 101

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Partner with cross-functional teams to advise on impact of new and existing initiatives or launches. Assist the CEO and sales leadership team with go-to-market planning.

Finance 116

Finance Cross-sell GTM SQL 116

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Simplify the Learning Process Start with the most critical selling points, then go deeper as needed. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Align your go-to-market teams.

Territory 52

Territory X-functional Sales Cross-sell 52

Hubspot

JUNE 8, 2021

Similar to SDRs, inside sales reps roles are a great launch point for a sales career. You may also need to collaborate with the marketing team to manage personalized materials or advertising for leads, so a background in cross-functional collaboration is helpful for landing a job. Regional Sales Manager. Image Source.

Commission 94

Commission Territory Finance Inside sales 94

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. Leaders who saw the early signs that they needed to pivot their go-to-market strategies were set up for success in ways they never could have imagined. The pilot team became the top-performing team in the region. Change is hard.

Launch 59

Launch Territory Inside sales Relationship building 59

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. NEWTON, MA – SEPTEMBER 9, 2020. TechTarget, Inc. Media Contact.

Technology 39

Technology Technology Launch Prospecting 39

Gong.io

OCTOBER 6, 2021

Over the last four years since Gong launched Revenue Intelligence, we’ve enabled thousands of business professionals to know what’s really happening in customer conversations. Gong has spread across teams, divisions, markets, and the globe. Marketers use Gong. The results have been nothing short of amazing!

Territory 62

Territory Strategize Launch Go To Market 62

Sales Hacker

NOVEMBER 24, 2020

She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different. Your quotas are now combined.

Sell 111

Sell Territory Quota Up-sell 111

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. You know what, Bryan, as I was thinking about you at that, I’m just going to say, S Gas and Oil and, or Bryan’s Gas and Oil company.

Pitch 113

Pitch Conversion Sales Territory 113

Highspot

JULY 31, 2020

How you organize your sales team will be determined by the regions you serve, the number of products and services you offer, the size of your sales team, and the size and industry of your customers. Manages day-to-day communications with sales and other go-to-market teams. What Is Sales Organization Structure? Customer Size.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. December 2013: We got really busy!

Campaign 78

Campaign Commission Angle Follow-up 78

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So the other thing that we like to do, not only with end users, with our regional sales management team to the channel, is to get wider, deeper, higher.

Pipeline 74

Pipeline Territory Sales Healthcare 74

The Bridge Group

APRIL 4, 2019

I like this definition of ABR: a coordinated go-to-market strategy to land and expand target account. In all likelihood, the person you most need to speak with to launch your sales process is the person least likely to download your white paper, attend your webinar, or chat with your bot. Don’t bury the engagement data.

Launch 50

Launch Strategize Territory Up-sell 50

Sales Hacker

JANUARY 21, 2019

How to launch new cities for a global endeavor and how to be successful. Not just be a regional vice president or something like that, but to be the vice president of sales, and to work for the CEO. We’re going to market in about a month. What You’ll Learn. Making an impact at every level of an organization.

B2C 17

B2C Territory Follow-up Inside sales 17

Heinz Marketing

MAY 9, 2022

You do a lot of advising with companies in go-to-markets scale up stages but what interested in me a lot was this relationship with the CRO and the CFO, which quite frankly like, we have an audience that is sales and marketing in particular, the better relationship you have with the CFO, the better off you can be.

Pipeline 98

Pipeline Finance Commission Sales 98

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation.

Territory 22

Territory Engineering Strategize Technology 22

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. Managing pipeline, territory planning, and forecasting. New product launches or campaigns spur growth, but these initiatives can eventually become stale as growth plateaus. Generating revenue.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. There are times when we have leaders and salespeople that are in different regions around the country. The structure could be a hierarchy, could be how they go to market. Show Introduction [00:09]. The first is Outreach.

Consult 116

Consult Clients Follow-up Drivers/motivators 116