Sales Hacker

NOVEMBER 17, 2020

We’ve actually recently announced the launch of Operations Collective. Matt Klepac: Started about 3 ½ years ago in the great city of Austin, Texas. And we moved from New York to Austin, Texas. And we were able to then buy that product from the services based business and take it off on our own and go to market.

Start-ups 108

Start-ups Technology Technology B2B 108

Heinz Marketing

JUNE 3, 2019

Phil: I would say from a sales perspective in terms of marketing, how do marketing really get that seat at the table? Really what it comes down to is you need to reorient your entire go-to-market model based on allowing your organization to sell the way buyers want to buy and that sounds very fundamental and it is.

Pipeline 65

Pipeline Sales Objectives and Key Results B2B 65

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. But when you land in Austin, Texas, it’s a very different tech ecosystem.

Sales 108

Sales Price Quota Start-ups 108

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? How important is it to own the entire customer journey? At what scale does that become impossible?

X-functional 64

X-functional Start-ups Drivers/motivators Go To Market 64

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. ” How do you respond to the common VC statement of, Ah, such small ACVs, the difficulty with the go to market? It’s like I was not going after the enterprise and half the time you start with an enterprise in a department or some small organization within that, right?

Price 53

Price Cross-sell Up-sell Start-ups 53

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. But launching a successful product-led sales motion requires more than just a great offering. Do your homework: Before launching your product or service, do a round of beta testing, collect feedback, and adjust your product or service as necessary.

Product 77

Product Territory Sales Price 77

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. We were down in Dallas.

GTM 63

GTM Up-sell Start-ups Growth 63

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Launch: set the campaign live. Jeff Bullas: “Influencer Marketing: Trend, Fad, or Fiction?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90