SaaStr

FEBRUARY 2, 2022

As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 89

Growth Product GTM X-functional 89

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 114

Contract X-functional Objectives and Key Results Legal 114

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 82

GTM Negotiate Profit margin Contract 82

Highspot

MAY 20, 2022

Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

AUGUST 26, 2022

A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage. Jason Lemkin: Crossover funds can go where it’s greener. X this year. I’m going to go from 2 to 5 or 2 to 6.” ” “2012.”

Quota 76

Quota Growth Product Closing 76

SaaStr

DECEMBER 17, 2019

But some investors were willing to go on that journey with us. And of course per the lawsuit, I spent a lot of time on legal analysis. That allows us to have a very different go to market strategy. And so now he leads all of our product and engineering side and I lead the go-to-market side.

Finance 56

Finance X-functional Non-Profits Launch 56

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55