Martech

SEPTEMBER 23, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

Technology 104

Technology Technology Customer Relationship Management Campaign 104

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

Sales Pop!

AUGUST 2, 2023

Let’s examine some main reasons companies choose outsourced SDR services (Sales Development Representatives): Reducing costs Gain access to international resources Reduce internal-resource usage Improve company focus Accelerate company growth How Does Sales Outsourcing Work? Why Do Companies Outsource?

Represent 212

Represent Lead generation Sales Commission 212

Heinz Marketing

SEPTEMBER 20, 2021

And what I really wanted to do was help marketing professionals understand that they need to gain influence and trust inside their own organization in order to be really successful. So, the G in GRIT stands for go-to-market, go-to-market strategy, which again, I think is really key and it’s missing in a lot of companies right now.

Pipeline 117

Pipeline Go To Market Sales Technology 117

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Competitive differentiation.

Territory 129

Territory Healthcare Growth Go To Market 129

Sales Hacker

JANUARY 7, 2025

Fred Viet: And I would say back to the safe plan is, you need to understand that we are in tech and product is important part and you need to make sure you’ve got a strong alignment between the product and the go-to market. Fred Viet: Going to say um two um when we touch base on the first one is the um.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 110

GTM Represent Growth Contract 110

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Here’s why that visibility matters: Beyond understanding who your main champions and blockers are, you want to see whether the whole pack in any given deal is coming along with you, or whether their enthusiasm is concentrated in just a few people. .

Closing 162

Closing Sports GTM Legal 162

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

SQL 134

SQL GTM B2B Pipeline 134

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Martech

MAY 30, 2023

Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC).

Sports 133

Sports SQL CTR Entertainment 133

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” ” Aura’s main channels are SEM, paid marketing, some social “and also making some big, organic brand pushes — but that’s a little outside what I do,” she said. Also, we are saving so much money.”

Government 125

Government Gaming Start-ups User Experience 125

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 115

Pipeline GTM B2B Campaign 115

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

B2B 108

B2B Customers B2C Inside sales 108

Sales Hacker

SEPTEMBER 2, 2020

In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you.

Inside sales 132

Inside sales Cold Call Contract Price 132

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” Aura’s main channels are SEM, paid marketing, some social “and also making some big, organic brand pushes — but that’s a little outside what I do,” she said. Like Indeed, Aura is mainly using the experimentation features from Optimizely.

Government 112

Government Gaming Start-ups User Experience 112

Hubspot

MAY 3, 2021

LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies. One of LinkedIn Sales Insights' main draws is how it lends itself to well-informed buyer persona creation. The LinkedIn Sales Insights homepage features three main tabs: Reports, Sources, and Exports.

Angle 94

Angle Sales Construction Networking 94

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. ” In some cases, said Malko, buyers can get better information about products from third-party sellers.

Contract 98

Contract B2B Technology Technology 98

Martech

APRIL 1, 2024

The 400-person event can be good, but it will take a lot of specific sessions to overcome the main hall sessions which usually focus on broad use cases of your product. ELG is a rethinking of the go-to-market force that drives marketing strategy.

Growth 108

Growth B2B Pipeline Presentation 108

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data. The need for ease .

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

InsightSquared

JANUARY 29, 2018

Joe Gelata , vice president of business operations at Axonify, noted, “The main goal of revenue operations is to break down the operations silos. The rev ops team is the central hub of information for the entire organization.”. “I

Strategize 109

Strategize Drivers/motivators Sales Growth 109

Gong.io

DECEMBER 21, 2021

In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 85

GTM Pitch Up-sell Start-ups 85

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Most likely, they’ll only remember one—your main selling point. What were the main reasons you chose the company you did? and you can definitely use it for UX and conversion optimization , too. What is it on your website?

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

JANUARY 24, 2020

We land your go-to-market strategy and playbook into a user-friendly interface. The best part of our tech stack and team structure is that it allows me to focus purely on prospecting and understanding the needs of the market. Since Bloobirds is our main platform, we don’t anticipate any big changes to our stack.

Pipeline 82

Pipeline Pitch Sales Represent 82

Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 121

GTM Niche CRM Account management 121

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive. We changed, effectively, the position inside of a new market. They don’t have the time to make phone calls.

B2B 98

B2B Customers Pipeline Price 98

Hubspot

AUGUST 5, 2016

The image below can be a useful slide as part of your go-to-market plan: 9) Take the time to get the market ready. 11) Assemble your go-to-market strategy. This is your go-to-market guide: A holistic document of all launch activities, planning, and goals.

Launch 78

Launch Product Pitch Go To Market 78

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

GTM 128

GTM Market share Growth Technology 128

Highspot

DECEMBER 8, 2020

In general, there are four main buyer archetypes to keep in mind, each of which require a personalized approach to buyer enablement. Though every buyer interaction will be unique, in general the B2B buying process can be broken down into six main phases. What Are the Four Types of Buyers. The analytical buyer.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Heinz Marketing

NOVEMBER 26, 2021

And those are just the main filters… there are also Sales Signals and My Accounts/Tags filters (but we’ll save that for later). To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” Type & Model. Business Model.

CRM 122

CRM Contact Campaign B2C 122

Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

B2B 110

B2B Product Launch Campaign 110

Hubspot

MARCH 25, 2020

This new feature will let you [ List Main Benefit ]. New from [ Company ]: A Solution for [ Main Problem ]. Try one of these product launch email subject lines: New from [ Company ]: A Solution for [ Main Problem ]. You can download free product marketing email templates here in our Product Marketing Go-To-Market Kit.

Launch 101

Launch Product Contact Follow-up 101

SaaStr

JUNE 2, 2021

Because the buyer is always going to be incented to go with the incumbent or the competitor that has more market share than you for the time being. And again, the reason you do that is not to get crazy reach. It’s mainly to reduce friction so much that you can get a trial. So a lot of expansion opportunity there as well.

Sales 98

Sales Up-sell Price Start-ups 98