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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. You know, okay, are we aligned that this new line of product is going to be able to bring this amount of revenue? Fred Viet: That’s good.

GTM 117
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. What were the main reasons you chose the company you did?

UX 126
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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111
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All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event

Hubspot

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — But watch this live demo from yesterday's event, and you'll see what I mean: Come on. How cool is that? 4) Pixelbook.

Product 78
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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. This is go to market fit. You have go to market fit.

Growth 106
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. Nobody can go shop in Main Street America. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X X and it’s not [inaudible 00:20:29]. So massive step function. It’s dramatic.