Sales Hacker
MARCH 19, 2024
She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.
SaaStr
APRIL 25, 2023
In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. It all goes together.
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Sales Hacker
MAY 6, 2021
They must be apprised of new potential go-to-market strategies and timing the market as well as an acute sense (or slight paranoia) about the competition and economic factors that can potentially get in the company’s way of hitting these goals. The best VPs of sales put a great emphasis on points four through seven.
Openview
OCTOBER 13, 2017
As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.
Outreach
NOVEMBER 18, 2020
The digital transformation has been the biggest change of 2020 for go-to-market teams. Roughly 70 to 80 percent of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions, according to McKinsey & Company , a management consulting firm. Show Permanency of the Change.
SalesLoft
JUNE 3, 2019
If you’re a vitamin, you’re a nice-to-have, but not everybody’s going to buy you. And for those aspirin people he articulated a way to go to market, that was very simplistic. You have one strategy. If you’re an aspirin and you’re solving a pain, you have another strategy.
Sales Hacker
SEPTEMBER 27, 2022
Take advantage of the corporate membership and enroll your entire go-to-market team in our industry-leading courses, including marketing, sales, sales development, and revenue operation Unlock you and your team’s professional potential — get started today at joinpavilion.com. Businesses are very dynamic.
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