The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Force Management

MARCH 14, 2024

Successful sales organizations know how to consistently rise above the noise and command greater market share. Start by equipping every member of your go-to-market team with the customer-first mindset associated with the business conversation.

Conversion 150

Conversion Sell Market share Go To Market 150

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 130

GTM Market share Growth Technology 130

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 116

Legal Launch Trust Campaign 116

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Step 4: Go-To Market.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Questions marketing needs to answer. What is your go-to-market strategy? What marketing needs to accomplish during the Growth stage.

Product 124

Product Price Growth Campaign 124

Martech

FEBRUARY 25, 2022

That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share. The way to protect yourself is to develop your own brand and be different,” said Boyce.

Launch 109

Launch E-commerce Transportation Retail 109

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Build a clear map of your TAM so you can identify where to focus your go-to-market efforts.

Customers 98

Customers GTM Referrals Growth 98

Heinz Marketing

MARCH 5, 2020

There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater market share, sales pipeline and more. So now that those shows are literally gone, now that a virus has leveled the playing field, what will you do?

Pipeline 112

Pipeline Presentation Networking B2B 112

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 116

Pipeline Sales Go To Market B2B 116

Heinz Marketing

JUNE 15, 2023

By developing a robust definition of your ideal customer, you are creating a more scalable and repeatable way to go-to-market. When you understand your customers on a deeper level, you can produce more effective marketing and sales strategies that drive efficiency and improve your bottom line.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. The Great Resignation is a real thing, and rewarding go-to-market vice presidents (VPs) with an expanded role is a great way to get people in the door and keep them there. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MAY 10, 2022

By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. TripActions expanded their business travel platform, Lemonade, to include access to users for personal trips and gain market share. Month over month, it is posting a 50% increase.

Presentation 110

Presentation Growth Meeting Product 110

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

MARCH 8, 2019

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product.

Cold Call 22

Cold Call Trust Go To Market B2C 22

Sales Hacker

FEBRUARY 7, 2018

Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 112

GTM Growth Education Commission 112

Heinz Marketing

APRIL 6, 2020

Product roadmap pivots: If the way you market and sell is subject to shifts and pivots, so too should be the very products you’re building. What changes to the short-term product roadmap would help you engage customers and build market share authentically with integrity in this moment?

B2B 91

B2B Up-sell Price Product 91

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. ” Achieving Profitability through Improved Margins Want to transform your SaaS business?

Growth 111

Growth E-commerce Profit margin Strategize 111

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 101

Launch Product Contact Follow-up 101

SaaStr

FEBRUARY 2, 2024

If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7. If you had a tough year and you grew 30% last year, but your number one competitor was flat, that’s a win. ” #8.

Growth 126

Growth Start-ups Product Customers 126

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 115

Territory Pipeline Launch Technical Sales 115

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7%

Launch 64

Launch Government Sales Strategize 64

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Lead Fuze

JULY 24, 2023

A well-calculated estimate can help businesses prioritize their go-to-market strategy effectively align with high-value segments. Accurately calculating TAM can enable businesses to maximize their return on investment and remain competitive in the ever-evolving markets.

Strategize 52

Strategize Strategic planning Niche Price 52

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Of course, CMOs can consult on specific needs. Growth driver.

Non-Profits 122

Non-Profits E-commerce Strategize Consult 122

ConversionXL

FEBRUARY 27, 2019

#mahabis #slippers #packaging #shoes #footwear #design A post shared by mahabis (@mahabis) on Jul 16, 2014 at 3:50am PDT. Adjust your go-to-market strategy based on feedback needs. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product?

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And why do they do that? Well, hybrid matters because SaaS today, is so mature.

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Projected financials.

Technology 81

Technology Technology Cross-sell Referrals 81

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. But there’s this whole other commercial aspect that is heavily dependent on a go-to-market strategy that’s executed through market cap. Strategic Functions to Go to Market With.

Negotiate 47

Negotiate Strategize Sales Pipeline 47

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors? A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59