Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

ConversionXL

FEBRUARY 27, 2019

#mahabis #slippers #packaging #shoes #footwear #design A post shared by mahabis (@mahabis) on Jul 16, 2014 at 3:50am PDT. Adjust your go-to-market strategy based on feedback needs. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product?

Launch 110

Launch Product Campaign Cold Call 110

Lead Fuze

JULY 24, 2023

Conclusion Unraveling the Concept of Total Addressable Market (TAM) In business, understanding your total addressable market (TAM) is key to unlocking potential revenue opportunities. The concept of TAM represents all selling opportunities within a specific market or industry for an organization’s product or service.

Strategize 52

Strategize Strategic planning Niche Price 52

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Defining your brand’s building blocks with product marketing. Once identified, it will ensure these functions are represented in everything the company does.

Product 110

Product GTM Construction Launch 110

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 89

GTM Negotiate Profit margin Contract 89

SalesHandy

JULY 12, 2022

With an ICP framework, you know that you are going after the correct individuals that have a greater chance of becoming long-term revenue-generating accounts. Increasing win rates: Win rates represent the percentage of closed deals. Having an ICP can help you improve your win rates. By helping you identify high-value target customers.

Customers 59

Customers Cross-sell Represent Up-sell 59

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. How are you going to increase the value of your product in those verticals?

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

MARCH 2, 2020

This book represents an upgrade of the popular sales framework for business professionals in the new digital economy. Growth requires taking market share from your competitors, while they try to do the same to you. whether you’re a sales or marketing executive, team leader, or sales representative. James Muir.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

The Lost Book of Sales

JULY 12, 2021

Technology Adoption Lifecycle Each group in this model represents a unique psychographic profile (i.e. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. All this implies a mature and sophisticated representative working on your behalf.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. From Sales-Led to Product-Led: How Apollo.io

Growth 65

Growth Product A/B testing Strategize 65

SaaStr

APRIL 10, 2025

Understanding Klaviyo’s Core Offering At its core, Klaviyo offers marketing automation and customer data software for B2C businesses. But its true innovation was solving a fundamental problem: B2C companies lacked the human touch of sales and customer service representatives that B2B companies enjoy.

E-commerce 70

E-commerce Customers B2C Strategize 70

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90