Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 72

Go To Market Objectives and Key Results A/B testing Territory 72

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 116

Pipeline Sales Go To Market B2B 116

The Lost Book of Sales

JULY 12, 2021

In sum, to the pragmatist buyer, the most powerful evidence of leadership and likelihood of competitive victory is market share. The quotation marks around data are key, of course, because we are still operating in a low-data situation. We just have a better set of material to work with.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52