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During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.
Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their marketshare and Randy was falling behind. FIND PRODUCT MARKET FIT. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative.
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