Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. So coming off of a really great year, I received a double promotion to a regional manager level. A strategic pain is, “Hey, I’m losing market share to my chief competitor because my organization moves slower.”

Negotiate 47

Negotiate Strategize Sales Pipeline 47

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic.

Launch 59

Launch Negotiate Product GTM 59

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. It is said that organizations with an ICP framework have a win rate of at least 68%.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? We’re pre-seed, so pretty early on, just cracking into the 5k MRR territory.

Price 109

Price Product Start-ups Niche 109

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. When we looked at what was going on, we can tell you that our eastern region performed just as well as they have done in the past. David Skok: But our western region didn’t, so they missed planned. They are profit, cash, growth, and market share.

Price 53

Price Cross-sell Up-sell Start-ups 53

The Lost Book of Sales

JULY 12, 2021

The D-Day strategy keeps everyone on point — if we don’t take Normandy, we don’t have to worry about how we’re going to take Paris. And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. We just have a better set of material to work with.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52