Highspot

MARCH 3, 2025

Matthew explained, The biggest thing that’s going to impact the bottom line is the outcome of your customers experience when they engage with you. Go-to-Market employees, like Matthew, undergo extensive training to understand customer needs, uncover business challenges, and craft compelling stories that drive change.

Strategize 52

Strategize Customers Technology Technology 52

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 109

A/B testing UX CRM Strategize 109

SaaStr

DECEMBER 20, 2024

This creates several downstream impacts: Higher rep turnover and longer ramp times Inconsistent product positioning and go-to-market execution Missed revenue goals and declining team performance Deteriorating culture and employee satisfaction “The impact of this is really sunk costs,” Michelle emphasized.

Pitch 104

Pitch Promote Sales Pipeline 104

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. At Marketo, Pepper’s first Head of Sales would come to board meetings with a bunch of balloons.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. What’s different is how quickly you need to adapt your approach to keep up with market changes.

GTM 107

GTM Sales Represent Government 107

Martech

NOVEMBER 11, 2021

And it comes to [how you manage] your remote teams, the massive amount of content, personalization, and products that are going to market. They both agree that marketers have to “strike the right balance” between quality and efficiency when evaluating their content strategy and tech stack.

Meeting 131

Meeting Education Trust Pipeline 131

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. These documents show the entire organization how marketing and sales currently process leads, where the friction points are and which signals predict revenue.

GTM 107

GTM B2B Contact Campaign 107

SaaStr

FEBRUARY 4, 2022

The 10 Keys to A Successful Board Meeting: How to Make Them Great and Not Something Everyone Dreads from Ajay Agarwal, Bain Capital Partner. Over the course of my venture career, I have participated in hundreds of board meetings for seed and Series A companies, growth companies, and public companies.

Meeting 117

Meeting GTM Strategize Follow-up 117

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 88

Go To Market Up-sell Sales Strategize 88

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them. Did they have their own portfolio companies struggling with GTM? Be curious.

GTM 79

GTM Sell Pipeline Networking 79

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership 137

Strategic partnership Sales Strategize Commission 137

Heinz Marketing

FEBRUARY 4, 2020

It’s one thing to have your sales and marketing teams agree on objectives. That strategic alignment is common. A scorecard that the heads of sales and marketing can present together – at leadership team meetings, all-hands meetings, board meetings. Translating that strategy into tactics? Every Tuesday?

Construction 130

Construction Sales Strategize Campaign 130

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. When these large, strategic deals closed, our team and the company celebrated the success. Initially, I provided the models to sales teams.

Sell 137

Sell Cross-sell Finance B2C 137

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. So, how do B2B marketing leaders go about determining whether their marketing ecosystems can meet these new business demands? Ad-hoc acts of marketing are never enough.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 112

GTM Strategize Launch Pipeline 112

Sales Pop!

AUGUST 3, 2023

Rev Ops becomes an indispensable ally for companies with a go-to-market strategy that demands seamless collaboration across departments and shared tools. The Strategic Integration of Technology In a world increasingly driven by technology, the strategic integration of tech solutions is paramount.

Customers 130

Customers Strategize Technology Technology 130

Highspot

DECEMBER 19, 2024

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. The Bottom Line: Meet Buyers Where They Are If your buyers are buying digitally, your sellers need to sell digitally. Its time to meet your buyers where they are and win their trustand their business.

GTM 52

GTM Niche B2B Sales 52

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 125

GTM UX Go To Market CRM 125

SaaStr

JULY 7, 2022

You really want to see what great looks like for each role, so you can go and try to find it.”. Compare the talent that you meet through informational interviews with the talent you have on your team. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them.

GTM 109

GTM Strategize Engineering Go To Market 109

Highspot

SEPTEMBER 26, 2023

Highspot Meeting Intelligence supports meetings recorded in both Zoom and Microsoft Teams. In addition, Highspot is uniquely built to work with a customer’s existing meeting intelligence tools including Gong, with integrations for Clari, Salesloft and Outreach coming soon. “We

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

SEPTEMBER 5, 2023

Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work.

GTM 117

GTM Strategize Networking Go To Market 117

SalesLoft

AUGUST 19, 2022

Your company’s go-to-market (GTM) strategy likely includes dozens of touch points from the time a buyer is a prospect until they are renewing as a customer. When each moment is complex and there are dozens of moments to strategize, you might need to visualize the process. What is an Engagement Strategy? Download here.

GTM 98

GTM Strategize Consult Prospecting 98

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. What is the product strategy? Platform or app?

GTM 109

GTM Strategize Government Inside sales 109

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

Profit margin 117

Profit margin Strategize Networking Follow-up 117

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 110

GTM Represent Growth Contract 110

Sales Hacker

OCTOBER 19, 2022

Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. Asher Mathew , VP Go-To-Market at Demandbase , shared a similar experience and has found himself pressing more into total reward conversations with reps, as well.

Commission 124

Commission Finance Quota Strategize 124

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 112

GTM E-commerce B2B Profit margin 112

Highspot

APRIL 16, 2020

Canceled meetings and postponed events mean that sales teams everywhere are relying on marketing and enablement more than ever to help them hit quota targets. Marketing and enablement professionals alike are asking the same question: how do I remotely support my quota-carrying teams ?

Quota 98

Quota Strategize Price Technology 98

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 112

B2B Education Pitch Sports 112