Highspot

SEPTEMBER 17, 2019

Today marks our Fall ‘19 Release , which introduces industry-first SmartPage technology, designed to provide go-to-market teams with interactive and mobile-ready guidance alongside content so they can have the most effective customer conversations. ” –Trevor Yeats, Director, B2B Marketing, Verizon Media.

Technology 58

Technology Technology Conversion Customers 58

Sales Hacker

MARCH 11, 2020

Enter Meeting Math, a new set of numbers for sales and ops leaders, which are actionable rather than conceptual. Developed by Kronologic , Meeting Math focuses on two metrics: Average Value Per Meeting and Lead Deficit. Meeting Metric #1: Average Value Per Meeting. Your value per meeting is $6,250.

Meeting 78

Meeting Cross-sell Pipeline Up-sell 78

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 56

Go To Market Electricity Healthcare Education 56

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. It’s a comprehensive shift from traditional methods to modern, technology-driven processes.

GTM 121

GTM B2B Technology Technology 121

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. Connect functional groups and leverage talent and technology via shared goals and connected data. Marketing knowledge is used at the top of the funnel, UX is used heavily during onboarding and customer service is used to reduce costs.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Go To Market 56

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM 110

GTM Product Cross-sell Profit margin 110

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though.

Launch 109

Launch Product GTM Technology 109

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 137

Sell Cross-sell Finance B2C 137

Heinz Marketing

OCTOBER 21, 2021

So, how do B2B marketing leaders go about determining whether their marketing ecosystems can meet these new business demands? New Research from Integrate and Heinz Marketing. 48% of optimized teams who center their marketing ecosystem around the buyer expect to meet their revenue goals . Higher ROI.

Drivers/motivators 121

Drivers/motivators B2B Technology Technology 121

Highspot

OCTOBER 29, 2024

With generative AI, you can provide AI-driven content recommendations, meeting insights, and a consistent assessment framework to deliver just-in-time coaching. It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate.

Objectives and Key Results 52

Objectives and Key Results Sales Pitch Objection handling 52

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Source: RH Blake 2.

B2B 97

B2B Process Manufacturing Customers 97

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Get great at list building. Pricing is always evolving.

Non-Profits 120

Non-Profits Price Contract Start-ups 120

Heinz Marketing

SEPTEMBER 3, 2020

This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. Design your go-to-market plan. It ensures as a marketer you are not throwing MQLs over the wall and ‘crushing your numbers’ while overall the company is not meeting its plan.

GTM 99

GTM SQL Pipeline Campaign 99

SalesLoft

MARCH 31, 2022

We all know that with the lack of in-person meetings, buyers are able to meet with a lot more vendors than they used to. We know that it is unlikely that we will be able to present that proposal, so we need to give our champion a really amazing piece of content to take to the board meeting. That means sales cycles are shrinking.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.

B2B 123

B2B GTM Technology Technology 123

Martech

DECEMBER 7, 2023

.” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. He describes their mission as offering “profit-making technology for wholesale distibutors.” 3D, dynamic.”

B2C 115

B2C Sports B2B Gaming 115

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 131

GTM Market share Growth Technology 131

Highspot

MAY 3, 2024

When sales, customer success, and marketing teams are enabled and aligned, they are 67% more efficient at closing deals and 15% more profitable. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Martech

JANUARY 22, 2024

Understanding this simple yet crucial factor sets apart an effective digital marketing agency. It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns.

Clients 110

Clients Closing Objectives and Key Results SQL 110

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. It all goes together.

Engineering 78

Engineering GTM Territory Management Consulting 78

Highspot

MAY 30, 2024

In this post, we’ll take a deep dive into: The Importance of Revenue Enablement Proven Revenue Enablement Strategies How to Overcome Revenue Enablement Problems The Importance of Revenue Enablement Modern buyers expect personalized experiences and seamless interactions across various channels in today’s ever-changing market.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 115

Pipeline Go To Market Cross-sell Sales 115

Sales Pop!

AUGUST 3, 2023

Rev Ops becomes an indispensable ally for companies with a go-to-market strategy that demands seamless collaboration across departments and shared tools. The Strategic Integration of Technology In a world increasingly driven by technology, the strategic integration of tech solutions is paramount.

Customers 52

Customers Strategize Technology Technology 52

SaaStr

MAY 13, 2022

“Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” ” It’s essential for marketing to work in sync with sales and other departments, such as customer service and pre-sales. Marketing is not a cost center.

Engineering 94

Engineering Objectives and Key Results GTM Growth 94

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups.

B2B 117

B2B Drivers/motivators CRM GTM 117

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “But before that, go for the golden milestones.”. Source: Tom Hannigan.

Customers 127

Customers Hospitality Repeat business Clients 127

Hubspot

MARCH 7, 2023

Linda Fitzek told me that most RevOps professionals will first identify a business problem, and then explore best-in-class technologies that can solve for those problems. She adds, "And then you can say, 'Okay, do I have the technology in my stack that can help with my biggest gaps? ' Instead, we need to understand the full process.

SQL 75

SQL GTM Pipeline Technology 75

SalesLoft

JANUARY 16, 2024

But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. Their new technology or service should innovate faster than they are so they can use it long term. This is very similar to the growth and innovation that buyers expect to gain from a new technology.

Trust 52

Trust Up-sell Contract Technology 52

Highspot

APRIL 30, 2024

As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights.

Government 52

Government Sell Sales Go To Market 52

Heinz Marketing

OCTOBER 8, 2020

I haven’t told her that it is one of my goals to make her more social and meet new people for her own emotional growth. Marketing Goal Setting. With the digital transformation in marketing technology, it has never been so easy, yet complicated to show measurable results – revenue generated through marketing efforts.

Pipeline 110

Pipeline Growth Start-ups Meeting 110

SalesLoft

NOVEMBER 17, 2020

Many sales teams pay a lot of money for sophisticated technology they barely use. You can tailor communication to meet individual needs using cadences. Be ready for resistance to even the best new technology. Lining up the right people with the right skills helps the implementation go smoothly. Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Set up a reporting and meeting cadence. Plus, everyone has a common interest in achieving the metrics.

GTM 138

GTM Sales Follow-up Education 138

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 97

GTM Niche CRM Account management 97

Sales Hacker

MAY 27, 2019

So what’s going on behind the curtain? And is it possible to leverage technology for a better pipeline and bigger deals? Management, Coaching : Sales management is the development of a sales force, coordinating sales operations, and sales techniques that help a business consistently meet and beat its sales targets. Wikipedia).

Pipeline 143

Pipeline CRM Technology Technology 143

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Initial meeting / Pitch: This is the opportunity to make a solid first impression with a well-prepared pitch that addresses the prospect’s unique requirements.

Technique 52

Technique B2B Cross-sell Negotiate 52