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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

This stage is used to determine the viability of your product and confirm when it should go to market. Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Then we ship it to customers way before it’s ready.

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Should Your Business Invest in Technology Now?

Salesforce

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.? We figure out the cheapest minimum viable product that’s as lean as possible.”

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

The company is past the MVP (minimum viable product) and is showing initial signs of success. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

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