Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

DECEMBER 8, 2020

Expect this buyer to be a tough negotiator with a lot of opinions. Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. The driver.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Negotiation. Gatekeeper.

B2B 105

B2B E-commerce Cold Call Represent 105

SaaStr

AUGUST 13, 2019

The sales cycle times were too long, sometimes nine months, sometimes 18 months. The sales cycles were very lumpy. And unfortunately by the time we got to the CIO’s, we were heavily price negotiated. So myth number three is worry about sales support later. We’ve not leveraged that at all.

Cross-sell 68

Cross-sell Sales Support Growth Up-sell 68

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. What would you tell a woman just starting a career in sales? Own your power.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

The Lost Book of Sales

JULY 12, 2021

In the middle of the sales cycle, you need to be extremely flexible about commitments as you begin to adapt to the visionaries’ agenda. At the end, you need to be very careful in negotiations, keeping the spark of the vision alive without committing to tasks that are unachievable within the time frame allotted.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52