Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Image: DPAA.

Gaming 141

Gaming Government Pitch Technology 141

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This approach also improved forecasting accuracy by combining sales and retention data, enabling better pricing, resource allocation, and product planning. 2 mistakes product managers should avoid.

GTM 109

GTM Customers Sales Growth 109

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Subscribe for free to receive new posts and support my work. Set the right product limitations for your free account. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts.

GTM 122

GTM X-functional Inside sales User Experience 122

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

MAY 1, 2018

On this episode of the Sales Hacker podcast, we talk with Rick Smolen , VP of Sales at Greenhouse Software about moving your product upmarket and how to sell your software to a big company. How to help a hyper-growth company move upmarket from mid-market into enterprise. 4) Growth in an SMB, mid-market, and enterprise [5:10].

Product 60

Product Territory Sales Negotiate 60

SaaStr

JUNE 22, 2023

At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Join these incredible companies to experience all the value of SaaStr!

Contract 97

Contract Engineering Trust Technique 97

Hubspot

OCTOBER 23, 2019

Five Strategies to Create a Product Category. So you're creating a product category -- what's the name going to be? There has been a widely accepted belief in B2B that analysts are the defining voice for new categories. The community is your "product" too! Get the name right. Momentum is everything! Evangelize.

Product 64

Product Finance Growth Meeting 64

SalesLoft

APRIL 25, 2019

This office joins our locations in Atlanta, New York, San Francisco, and Guadalajara. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. How are We Different? The #1 Best Place to Work in Atlanta 2 years in a row.

Growth 90

Growth Commission Networking Up-sell 90

Sales Hacker

NOVEMBER 17, 2020

Matt’s a marketer at heart with a unique blend of creative and operational expertise. Before Vertify, Matt built the media technology, marketing and operations practice at RSG Media in New York City. And as a marketer, I was really sick and tired of being sick and tired. So we started 3 ½ years ago.

Start-ups 109

Start-ups Technology Technology B2B 109

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Today I’m excited to have my friend and New York Revenue Collective member Jessica Wilkeyson on the show.

Contract 85

Contract CRM Consult Cross-sell 85

Sales Hacker

AUGUST 4, 2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt is a friend of mine, but he’s also the founder of North 6th Agency, which is a communications and PR firm based in New York City. Sam Jacobs: Awesome.

Objectives and Key Results 123

Objectives and Key Results Finance Start-ups Prospecting 123

Heinz Marketing

SEPTEMBER 6, 2021

Good company, good product, and people doing it the right way, as well. Lots of ground we could cover today, but I’m super interested in going into the public sector of sales and marketing. How big of a shift was it to go from commercial to public sector? They will typically buy a product. You were at SAP.

Pipeline 117

Pipeline Sales Up-sell Government 117

ConversionXL

NOVEMBER 29, 2018

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customers 119

Customers Cross-sell Referrals Networking 119

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 116

Pipeline Sales Go To Market B2B 116

SaaStr

NOVEMBER 28, 2019

Felix will share insights on how he founded Collibra in Belgium, successfully relocated the company headquarters to New York City, and raised $233 million total in venture capital to become a unicorn company. Product-market fit has been really important. That’s when we found product market fit.

Growth 73

Growth Territory Government Engineering 73

Sales Hacker

MARCH 16, 2020

There’s frankly a tremendous opportunity for people to take their experience doing B2B SaaS sales and go to market leadership and translate that everywhere. Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth. Before we go, let’s thank our sponsor.

Up-sell 91

Up-sell Price B2B Start-ups 91

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? I live in New York City. I’m the only New York partner. After that I went and led go-to-market at Parse.

Growth 45

Growth Product Price Up-sell 45

Hubspot

JUNE 30, 2014

They appeal to the girl who’s "had enough" of standard beauty products and has strong beliefs. They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They aren’t selling a product -- they’re selling a viewpoint on how they define beauty. 2) Airstream.

Niche 78

Niche UX Promote Consult 78

Heinz Marketing

SEPTEMBER 19, 2022

But as strategists, if we want to plan a smart go-to market, we should be thinking differently. And the real first way to do that is to recognize that your target market has characteristics. Well, okay, but when you are going to market, what are some other factors involved? We will all do that when we are selling.

Pipeline 105

Pipeline Healthcare B2B Sales 105

Sales Hacker

JULY 24, 2018

He’s currently VP of Sales at Hitachi Vantara and a Founding Member of the New York Revenue Collective. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. We’re excited about our new sponsor. What You’ll Learn. Not all pain points are worth solving [18:10].

Negotiate 47

Negotiate Strategize Sales Pipeline 47

Sales Hacker

JULY 13, 2021

Canada, & Latin America) where we focus on bringing all of our products, solutions, services, and software to all of our customers, big enterprise customers, customers who do print for a living. Mike Feldman: I really have two jobs and they’re a little bit different: In charge of the sales force in the Americas (U.S.,

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. But we are now in the midst of figuring out how to integrate a new hundred people or so into our company. Zach : Our product’s been live for 5 years. Who’s adopting the product within an organization?

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

NOVEMBER 19, 2018

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. They triple the productivity of sales teams and empower them to drive predictable and measurable revenue growth.

Finance 73

Finance Growth Start-ups CRM 73

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. Leaders who saw the early signs that they needed to pivot their go-to-market strategies were set up for success in ways they never could have imagined. Somehow, we did (and continue to) navigate it all. We have seen dramatic results.

Launch 59

Launch Territory Inside sales Relationship building 59

SaaStr

DECEMBER 26, 2019

OpenClassrooms is an around 200 employees and we have offices in Paris, HQ, London and New York. So I’m Alice, I’m the Co-founder and CEO of Double, which is a productivity tool that makes delegation more accessible and easier. Alice : Definitely pre-product market fit. Alice : Hi. Guillaume : Yeah.

B2C 73

B2C CRM Product Engineering 73

Sales Hacker

DECEMBER 30, 2019

I got reached out to by a company called ZocDoc in New York City. Back then they were just nine people in a thousand square foot office in Chinatown and they were selling me on coming to New York City and becoming one of their first salespeople. And I say, “Hey, how are we going to market with this?

Cross-sell 53

Cross-sell Contract Pharmaceutical Quota 53

Heinz Marketing

MARCH 1, 2021

We had a great time and it was a productive call, but it gives you so much more view into the humanity of the person and authenticity. It’s just that today it’s been really hard to get that into the go-to-market systems like Salesforce. And then someone at the New York office talking to that person.

Pipeline 127

Pipeline Sales Up-sell Start-ups 127

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. We are so excited today to have a good friend and also one of the top operators in New York City on the show, Megan Bowen. What You’ll Learn. What Managed by Q does. Building a Customer Success Strategy.

Customers 66

Customers Account management X-functional Hospitality 66

SaaStr

AUGUST 27, 2019

We are an enterprise VC fund in New York City. Our goal is that there will be at least one new tactic you can take back and try with your teams tomorrow. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform.

Territory 60

Territory Cross-sell Contract Drivers/motivators 60

Sales Hacker

APRIL 24, 2018

5) Balancing your Go To Market Strategy with Customer Experience [10:30]. I’m your host, Sam Jacobs, founder of the New York Revenue Collective. They look across product, finance, marketing, and sales and look at ways that we can improve the customer experience. Show Agenda and Timestamps.

Customers 51

Customers Account management Go To Market Follow-up 51

Sales Hacker

APRIL 16, 2018

I’m your host Sam Jacobs, founder of The New York Revenue Collective. Node is creating an entirely new paradigm for sales and marketing professions to grow pipeline and accelerate revenue philosophy. . I’m the founder of the New York Revenue Collective. Sales Hacker Podcast—Sponsored by Node.

Territory 44

Territory Cross-sell Up-sell Objection handling 44

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 81

GTM Pipeline Healthcare Sales 81

Sales Hacker

SEPTEMBER 30, 2019

Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience. We hear what makes a great entry point for sales and sales engineering and why having deep authentic technical product knowledge actually works in sales. It’s a customer experience platform.

Engineering 60

Engineering Negotiate Technology Technology 60

SaaStr

SEPTEMBER 26, 2019

For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. The fact that they don’t read TechCrunch, they don’t read Hacker News. Let’s go to questions from the audience if we can.

Territory 56

Territory Cross-sell Sales Cold Call 56