SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 110

Go To Market GTM Non-Profits Quota 110

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. Clearly, it’s going to help us. But the point is, sometimes people, they think AI is going to do the job for them.

GTM 117

GTM Sell Customers Cold Call 117

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. X months or years).

X-functional 101

X-functional Quota Cross-sell Contract 101

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. You’re adding new product features and looking to capture more market share from your competitors. Maturity: The height of your product’s adoption and profitability. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

MARCH 2, 2020

High-Profit Prospecting. Hire Right, Higher Profits. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. I’m a big believer in cross-functional alignment.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 88

GTM Negotiate Profit margin Contract 88