Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Anthony Cole Training

OCTOBER 14, 2014

How is our go-to-market message – is it consistent? Do we have people that work well with our corporate objectives? This list could go on for a while, but that is not my intention. Not taking responsibility for results. Do we consistently improve the quantity and or quality of our pipeline? 513.791.3458.

Objectives and Key Results 198

Objectives and Key Results Drivers/motivators Sports Sales 198

A Sales Guy

MAY 20, 2013

Are they getting the desired results? It’s not enough to have the processes, they have to be effective and help in achieving the desired results. Is the account planning process yielding the results you’re looking for? The sales go-to-market strategy is all about sales leadership.

Pipeline 119

Pipeline Objectives and Key Results Sales B2B 119

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Key capacity planning elements: Losing a mid-market rep can cost a company 35-40% of their quota capacity for the year. Net Magic Number: How efficient is the Sales and Marketing spend? The goals need to mirror that.”

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

JUNE 14, 2021

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 112

GTM E-commerce B2B Profit margin 112

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. The result? It’s a practical way to work better and deliver results.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

NOVEMBER 22, 2024

If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Anthony Cole Training

OCTOBER 14, 2014

How is your go-to-market message – is it consistent? Do you have people who work well with your corporate objectives? When we evaluate sales management strengths, weaknesses, tendencies and areas of effectiveness using the Objective Management Sales Manager Evaluation, we receive findings in several areas.

Objectives and Key Results 120

Objectives and Key Results Drivers/motivators Sports Sales 120

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. Max and I have always leaned heavily on marketing and media to drive outsized results. Well, lets go and help them.

GTM 79

GTM Sell Pipeline Networking 79

SaaStr

FEBRUARY 8, 2022

The key to closing bigger deals is to pitch bigger amounts. An excellent way to achieve this is by sharing data and insights with your clients—numbers that consolidate your efforts and show them they’re getting real results. Do you have a Go-to Market (GTM) for different market opportunities?

Objectives and Key Results 118

Objectives and Key Results Pitch GTM Cold Call 118

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Sales Hacker

NOVEMBER 16, 2023

Demonstrating a clear understanding of your buying cCommittee and enabling your go-to-market teams to employ this information as part of your sales playbooks will unblock deals, help you prioritize resources to impact, and chart mutual close plans with your customers. Buying software is more complex than ever.

Objectives and Key Results 120

Objectives and Key Results Engineering B2B Start-ups 120

Heinz Marketing

JANUARY 13, 2022

As marketing organizations embrace revenue responsibility, work in more integrated ways across the organization, we need more than just new playbooks and definitions. We need to help key organizational groups adopt and navigate that change successfully. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams. The result?

Engineering 126

Engineering Objectives and Key Results Drivers/motivators Teamwork 126

Heinz Marketing

AUGUST 5, 2021

Some platforms are more robust whereas others help with a few key components and might rely on the integration of other systems to complete the strategy. This doesn’t have to be your criteria but could be some key differentiators between platforms. Account targeting functionality. Can the platform identify new accounts to target?

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Sales Hacker

JUNE 27, 2022

We ran a survey of more than 900 sales organizations and found that 93% have spent the time identifying and documenting their ideal customer profile (ICP) , which outlines the key qualities that make a buyer a great fit for a seller’s solutions. Skills: Sellers must master key skills to be able to close deals. Channel sales.

Objectives and Key Results 121

Objectives and Key Results Objection handling GTM Quota 121

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. Align GTM Strategy with Product Another key learning from the product side, which might seem obvious, is to tightly align product vision with marketing positioning.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

SaaStr

OCTOBER 3, 2023

Step 1: Create A Teaming Mindset Around A Common Goal Teaming is the new selling as companies move towards integrating go-to-market focused on revenue and the shared goal of delivering repeatable customer value that generates growth. You’ll need to define your business objectives for the revenue play first.

B2B 117

B2B GTM Objectives and Key Results Sell 117

SalesforLife

JULY 28, 2019

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. Get together and create a business plan framework for one key account in a geographic vertical. You can go viral with multiple accounts later.

Pipeline 93

Pipeline Objectives and Key Results Territory Teamwork 93

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Heinz Marketing

FEBRUARY 6, 2024

When testing a new process, if each leader isn’t holding their team accountable to the test, results on the effectiveness of the change will be inaccurate. There is always going to be some resistance to change. A structured cadence provides ample opportunity to get clarity on the shared goals and objectives.

Objectives and Key Results 112

Objectives and Key Results Campaign Strategize Drivers/motivators 112

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Gong.io

DECEMBER 21, 2021

In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

SalesLoft

MARCH 31, 2022

Each department will have the tools that help make their jobs easier so sellers can appreciate marketing for the inbound leads they supply, and marketers will be gratified when they see sales converting those leads into more revenue. . We’ve invested in content specialists to build rich content and focused on the voice of the customer.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

SaaStr

MAY 13, 2022

“Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” ” It’s essential for marketing to work in sync with sales and other departments, such as customer service and pre-sales. Marketing is not a cost center.

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

SaaStr

JANUARY 25, 2023

In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customer success and the principles for implementing this structure to yield tremendous results. Hold yourself accountable to how well the go-to-market engine is working across the whole team.”

Objectives and Key Results 98

Objectives and Key Results Customers Teamwork Drivers/motivators 98

Hubspot

JULY 20, 2020

In today’s dynamic market, many companies are faced with providing creative solutions to their customer’s problems in order to stay in business, making workplace innovation extremely important. Having experience working on teams that have successfully gone to market with a new product can provide valuable insight for your consulting work.

Consult 99

Consult Objectives and Key Results Clients Launch 99

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. SEP innovation will result in awesome breakthroughs to help sales teams engage in the optimal next best action in real-time.”. Pricing breakdowns, testimonials, compete snippets, objection handling — an SEP should handle it all.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139