Sales Hacker

JUNE 14, 2021

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 114

GTM E-commerce B2B Profit margin 114

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 108

Sell Minimum Viable Product Objectives and Key Results Cross-sell 108

SaaStr

JUNE 10, 2021

And saying, as a service is also in a way weird because it’s not about delivering a service, it’s all about delivering value and results to your customer. And in return the customer will give us a revenue stream that is recurring, ideally growing, and where business results are accomplished. Is it the software company?

Customers 66

Customers Price Contract Objectives and Key Results 66

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. The moment I realized I was in control.

Sales 137

Sales Up-sell Start-ups Cross-sell 137