Remove Go To Market Remove Pipeline Remove Quota
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. That elongated sales cycle created pipeline supply shocks. To offset slower sales cycles and worse payback periods, quotas have moved in step with them. Today it’s ROI. Here’s what they found. #1:

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Achieving Impact With Your Go-To-Market Strategy

Highspot

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. Without alignment across systems, tools, and data, your teams cant execute your go-to-market strategies effectively and achieve desired business results.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals. Sound familiar?

GTM 101
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

The way we build financial models, the cell for the number of deals per quarter is always something like reps times quota. The math only works when there’s the proper pipeline to make those reps successful. 80% of the time, companies don’t have a rep capacity problem; they have a pipeline problem.

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 128