Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. AI agents can also assist in generating meaningful pipeline through various marketing activities.

B2B 74

B2B GTM Government Strategic planning 74

Highspot

MARCH 7, 2025

They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. What is a Revenue Operations Framework A RevOps framework is your playbook for turning sales, marketing, and customer success into a cohesive, revenue-generating machine. That’s where RevOps frameworks come in. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

DECEMBER 21, 2017

In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales growth and operating plan. Compensation plan. Analysis of territory allocation and account assignment plan.

Territory 107

Territory Non-Profits Contract Quota 107

Highspot

AUGUST 21, 2024

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. If this is your reality right now, 31% of organizations are alongside you, preparing to launch a new product or service as a key go-to-market initiative this year.

Launch 52

Launch Product Strategic planning Quota 52

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Revenue Ops: tools and processes to accelerate pipeline generation (marketing and sales dev), sales, and post-sales (CS, AM) motion.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I’ve been advised and mentored to take a more strategic approach. Do we go into our social networks?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52