This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Some were B2C, many were B2B. Are you kidding? Processing.
In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Customer-Centered Strategy: A customer-first approach drives effective go-to-market strategies.
Years ago as the VP of Product Marketing at Apptio, I discovered sales enablement is the solution to this challenge of aligning and enabling go-to-market teams to make every customer conversation count. Achieving alignment across go-to-market teams is no easy feat. Success Starts with Alignment.
This creates several downstream impacts: Higher rep turnover and longer ramp times Inconsistent product positioning and go-to-market execution Missed revenue goals and declining team performance Deteriorating culture and employee satisfaction “The impact of this is really sunk costs,” Michelle emphasized.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news?
In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.
GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. What’s different is how quickly you need to adapt your approach to keep up with market changes.
How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel at SaaStr Annual #2. Top 10 Go To Market Mistakes Founders Make Again and Again with SaaStrs Jason Lemkin #10. So to catch-up over the holidays, here are The Top 10 Videos of the Year: #1.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.
Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. You immediately, you’re going to be like, ‘that sounds like a sales pitch’, right? Subscribe Please do not fill in this field.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. When pitching, emphasize the specific problem your product solves rather than its features. But one unassuming topic that kept coming up?
The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Now, imagine the panelists are talking with you instead of at you.
Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) As a marketer, I think the same thing.
This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives. They essentially speed up the coaching process by reviewing sales reps’ pitches and meeting recordings, grading them, and delivering instant feedback.
Your ads and landing pages should use the same language and design principles as your sales emails, pitch decks and other marketing materials. Review it and let it inform your go-to-market strategy, such as handling objections. Ability to address objections proactively. How will your product or service help them?
For example, I had pitched the idea of a blog and was quickly shut down because people would never read what was written for the internet. I couldn’t continue to work in a space which didn’t have a sophisticated understanding of how marketing was changing. The people who could pay the check didn’t feel the pain.
We’re excited today to announce the first ever SaaStr Startup Pitch Competition presented by Ingram Micro. Here’s how the Startup Pitch Competition works: Phase 1, Submissions: Founders & CEOs attending SaaStr Europa are exclusively invited to submit their startup for consideration. Phase 3, Live Pitch @ SaaStr Europa!
For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. Sales Pitches and Presentations The first impression a sales rep makes is crucial.
You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . What is your average deal size pitched vs. closed? Most organizations make the mistake of just noticing the average value of each existing account, overlooking another crucial element: the average pitched amount. .
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.
What VCs look for in a compelling founder pitch, beyond just business metrics. How to leverage customer marketing and “raving fans” as an early acquisition channel. 20:17 – The importance of sustaining a culture of creativity in marketing as you scale.
How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel #3. Go to Market Strategies That Led To Divvy’s $2.5B Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10.
But your reps dont earn trust with flashy features or a polished pitch. Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches.
Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Strategic thinking helps sales reps tailor pitches that address complex buyer needs. Adaptability Market conditions and product offerings often change rapidly.
This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.
How to pitch ‘category creation’ to your CEO or CFO [30:17]. I transitioned from more of the go-to-market function to product, because part of what I really enjoyed was talking to customers and translating those requirements into something engineers can build. How to pitch ‘category creation’ to your CEO or CFO.
SaaStr 705: Decoding the 2024 Market: How to Scale from Go-to-Market Through IPO for the Year Ahead with ICONIQ Growth’s General Partner Doug Pepper and Head of Analytics, Christine Edmonds 2. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?
Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. co-marketing materials). Customer support to address customer queries and ensure adoption.
SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 3. Who Will Win the Go-To-Market AI Race? Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.
SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2. Hosted by Sam Blond, Partner at Founders Fund 3.
Buyers expect customized experiences and prioritize vendors who empower them with valuable information and don’t sell to them with generic pitches. Our new integration makes it easy to correlate sales activity in Highspot, including how many times reps pitch content to prospects, with opportunity progress in Clari.
The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. Faster time to insight through a comprehensive view of buyer engagement, including Gong calls and Highspot pitches, on Gong’s Activity Timeline. SEATTLE, Nov.
Who Will Win the Go-To-Market AI Race? How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 3. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin Top Videos This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 2.
Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things Not to Say During a VC Pitch. SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri.
When I would say that what is very important for early-stage company is number one, align on the go-to market. Go to market is critical because whether you choose to have an inbound strategy and maybe it’s a product led growth strategy or decide to go to an outbound, that’s an ABM marketing strategies.
Members of the taskforce were then invited to pitch ideas. “We Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches.
It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Showing your marketing executives that you’re interested in taking the lead on more tasks is a great way to prepare yourself for a marketing manager career.
Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
“Sales enablement is a critical success lever for go-to-market initiatives – Highspot allows you to take control of your program, your team, and ultimately your business outcomes.” “Right now, organizations are doing everything possible to manage the pace of change and evolve,” said Robert Wahbe, CEO, Highspot.
This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).
A segment is a group of customers that can be addressed with the same go-to-market strategy and product. Seems simple enough, but I can’t tell you how often I hear founders and sales leaders go too broad – “We are a true horizontal play. You pitch too early in the buyer journey. Let’s start with the basics.
It can also help reps candidly assess which deals went wrong and why — and how to stay strategic and smart — from the first pitch to closed deal. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy.
When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. It provides brutally honest feedback and helping PR professionals identify how to best revise and pitch their news to the media.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content