Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Highspot

NOVEMBER 24, 2024

This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively. For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 86

GTM Pitch Up-sell Start-ups 86

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. This boosted the credibility of cryptocurrency, as well as the underpinning blockchain technology that governs transactions in web3. Members of the taskforce were then invited to pitch ideas. “We Here are the steps Adidas has taken so far.

Gaming 141

Gaming Government Pitch Technology 141

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

Launch 106

Launch Pitch Technology Technology 106

Highspot

NOVEMBER 23, 2021

The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. Faster time to insight through a comprehensive view of buyer engagement, including Gong calls and Highspot pitches, on Gong’s Activity Timeline. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 114

B2B Education Pitch Sports 114

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. co-marketing materials). Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 109

B2B Education Pitch Sports 109

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 124

Pipeline Go To Market Cross-sell Sales 124

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. So, adding more to your marketing mix is easy, right? dimensional research).

B2B 101

B2B Education Pitch Sports 101

Sales Hacker

NOVEMBER 8, 2021

Within the go-to-market world, CS and PS can overlap. Conversely, in cases where the solution is more technologically complex like implementing a CRM or service desk, or integrating the product with the company’s existing software, a level of expertise is needed that is found in an organization’s professional service teams.

Clients 117

Clients GTM Sales Technology 117

Heinz Marketing

MARCH 15, 2021

I feel like if you go and talk to each of them, if you go to every tool’s website or you see them in a trade show (eventually we’ll see them at trade shows again), you go to their website and you hear from them– everybody individually has a great story. It sounds like a good pitch. Judy Ash: Thank you.

Pipeline 120

Pipeline Sales Technology Technology 120

Highspot

MARCH 31, 2020

With the right technology and communication processes, you can keep your team informed, equipped, and ready for action. Many teams are seizing the opportunity to talk to customers differently, get creative with technology, and bring a human touch to every engagement.

Pitch 98

Pitch Meeting Quota Prospecting 98

Sales Hacker

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales Ops: Table of Contents. Performance.

Territory 107

Territory Non-Profits Contract Quota 107

Sales Hacker

JANUARY 24, 2020

In the “What’s In My Stack” series, we’ll feature one brand and look at at the sales technology they use in 5 categories: Intelligence. Quick Pitch: Bloobirds’s end-to-end platform is the all-in-one SDR tech stack, sales manager’s process enforcer, sales operations’ KPI advisor, and CEO’s revenue predictor.

Pipeline 83

Pipeline Pitch Sales Represent 83

Sales Hacker

MARCH 2, 2020

Pitching and Closing. Pitch Anything. Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. Technology has fundamentally shifted how prospects buy… which means that salespeople have to catch up and change how they sell. Smart Calling.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Highspot

MAY 9, 2023

We are entering a future where you will open a new sales pitch template, and there’s already a draft copy tailored to the situation waiting there for you to refine and send. With the right instruction, it will rapidly create everything from persona-tailored decks to product marketing assets.

Cross-sell 98

Cross-sell Sales Strategize Entertainment 98

Heinz Marketing

MAY 24, 2018

Every Thursday ll feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. His career runs the gamut across sales, business development, marketing and customer success responsibilities. But I ignore/delete almost every spammy sales pitch email/LI invite I get.

Technology 49

Technology Technology Pitch Consult 49

Hubspot

AUGUST 5, 2016

Mainly because no matter how good your positioning is, it takes time to get the pitch down, and not everyone will get it. Use every meeting to pitch people and ask questions. This is your opportunity to test your messaging and build real-world proof to support your pitch with an audience that is ready to share feedback.

Launch 78

Launch Product Pitch Go To Market 78

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. This holds true for software — we need technology that enhances, not inhibits, productivity. It’s essential that your user experience is seamless, even when the technology behind it is complex.

Product 72

Product Technology Technology User Experience 72

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). W hat is Sales Outsourcing?

B2B 100

B2B X-functional Cold Call SQL 100

SaaStr

JUNE 27, 2019

We tend to find that there are three key technology initiatives that we can help our customers with when they’re undergoing a digital transformation. When I started at the company five years ago, we didn’t have a pitch deck. The product was the pitch and I’ll talk about that in a little bit.

Cross-sell 93

Cross-sell Technology Technology Pitch 93

Hubspot

AUGUST 1, 2011

Remember when your go-to marketing strategy was outbound? Marketers want to pitch offers and receive responses instantly. Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Consumers want to find and receive things right away.

Pitch 76

Pitch Sales Contact Technology 76

Sales Hacker

APRIL 30, 2018

times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Optimization of technology resources such as CRMs (sales orchestration). 3) Tools and technology enhancement. These generally include — .

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. Everything described is going to be assisted with ML technology. Let’s say you have a big pool of SDRs and a ton of communications going out. Language models can summarize what it was about the pitch or hook that generated interest.

GTM 114

GTM UX Appointment Engineering 114

Openview

APRIL 11, 2018

For example, we’re exploring technologies that would allow us to celebrate accomplishments in real time. We want to ensure there is a good platform to celebrate all the fantastic things going on in the business and share best practices. I’m a big believer in positive reinforcement and the symbolic banging of the gong.

Product 82

Product Negotiate Quota Cross-sell 82

Sales Hacker

SEPTEMBER 13, 2022

Sam Jacobs: We like to give you an opportunity to pitch your business and give us an overview. But it has also enabled us to push the market from a competitive perspective in the way that allows us to dictate how people consume go-to-market technology. ZoomInfo’s acquisition by DiscoverOrg [07:40].

Growth 102

Growth Up-sell Sell Engineering 102

Heinz Marketing

OCTOBER 5, 2020

Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. Ryan say of PFL “… we are a marketing technology company. Nick Runyon: So PFL is a marketing technology company. So it’s been a lot of fun.

Pipeline 132

Pipeline Sales Contact Prospecting 132

Heinz Marketing

SEPTEMBER 19, 2022

But as strategists, if we want to plan a smart go-to market, we should be thinking differently. And the real first way to do that is to recognize that your target market has characteristics. For example, CAT happens to be an early adopter of new technology. Things like how technology decisions are made.

Pipeline 105

Pipeline Healthcare B2B Sales 105

Sales Hacker

FEBRUARY 1, 2022

Nelson Gilliat: The premise behind the book is that the go to market model for most B2B companies nowadays is outdated. One it’s a marketing thing, and the second thing is a sales thing. We’re going to pay you a full, proper salary and bonus. Nelson, welcome to the show. The model is basically two things.

Commission 104

Commission Quota Assembly Line Sales 104

SaaStr

JULY 11, 2019

This is a 20-year-old market, and then how did you really get traction? What changed in technology, in the market, that a new entrant for a CEO that by the time I met you, knew the market cold? Let me tell you, the first pitch. But how could you penetrate this old, dated market with this brand new company?

Launch 108

Launch Technology Technology Up-sell 108

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Go-to-Market Strategy.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

SEPTEMBER 11, 2020

Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of ‘exit.’ This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. With that being said, stop using your standard pitch decks.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Gong.io

JANUARY 12, 2021

Carolyn loves that she can listen to the “best of the best” calls and read through the transcripts — not only to memorize the pitch but also make it her own. Meet Adarsh “Red” Reddy, a film & technology enthusiast, a USC alum, and a guy who boasts “500+” LinkedIn connections. Go To Market (GTM) and enablement.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 10, 2020

She’s the VP of marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch and launched their go to market strategy resulting in significant ARR growth.

Cross-sell 85

Cross-sell Objectives and Key Results Pitch Start-ups 85