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What Are We Trying To “Discover” In Our Discovery Process?

Partners in Excellence

More as part of their learning process, they arranged meetings with a few leading companies to see if these types of tools might support what they were trying to achieve. One responded, “We aren’t far enough through our process to have made that determination yet.” Which are your highest priorities?”

Process 127
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 9:41) Challenges in aligning different go-to-market functions. (14:12) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05)

GTM 115
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How to align your martech COE with organizational and go-to-market goals

Martech

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? It might use martech to disrupt the status quo and capture market share quickly.

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Go-To-Market Made Simple: 3 Myths To Debunk

Heinz Marketing

Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” It’s an iterative and transformative process that supersedes any one department, rooted in intentionality. .

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Achieving Impact With Your Go-To-Market Strategy

Highspot

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. Without alignment across systems, tools, and data, your teams cant execute your go-to-market strategies effectively and achieve desired business results.

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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 132
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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?