SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 113

Growth Product GTM X-functional 113

Sales Hacker

JANUARY 7, 2025

It helps me and the team be so much more productive. Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal. I like what you say about making sure the market is pulling you. Okay, let’s go on invest. Fred Viet: That’s good.

GTM 117

GTM Sell Customers Cold Call 117

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

SEPTEMBER 22, 2023

Set the right product limitations for your free account. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS.

GTM 121

GTM X-functional Inside sales User Experience 121

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Some functions (e.g. Some functions (e.g. Lead Generation).

B2B 100

B2B X-functional Cold Call SQL 100

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. How enterprise teams are already deploying autonomous agents in production.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

Hubspot

OCTOBER 4, 2017

By any other name, it was a large-scale unveiling of the latest generation of Google hardware products, ranging from phones to virtual reality (VR) headsets. But mirror, mirror, on the wall: which product release is the most fly of all? 1) Pixel Buds (My Vote for Coolest Product Reveal). Jabs were thrown. Price: $159.

Product 78

Product X-functional Price Technology 78

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling? The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell. Open-source.

X-functional 70

X-functional Government Technology Technology 70

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. What products or services are offered and for whom?

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Revenue by product or product line. Market penetration. Sales Productivity Metrics. Sales productivity is defined at the rate at which your salespeople hit their revenue targets.

X-functional 101

X-functional Quota Cross-sell Contract 101

Heinz Marketing

OCTOBER 25, 2021

This week’s show is called “ Why Can’t Product and Marketing Just Get Along?! “ My guest is Geoff Webb , Vice President Solutions, Product, and Marketing Strategy at isolved. Solutions, product, and marketing strategy. Listen in now, read below or watch the video ! Matt: All right.

Pipeline 122

Pipeline Sales Growth X-functional 122

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. It’s so easy to use products now, but it’s just as easy to leave. The question’s not, where do you want to be?

Growth 106

Growth Cross-sell Contract X-functional 106

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. That could be a self-help tool in a product led growth format.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Heinz Marketing

MAY 9, 2022

Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about: the metrics you need to prioritize to promote productivity. how to align aggressive yet innovative strategies between finance and marketing. key traits to posses when transitioning from a marketing role into a revenue role.

Pipeline 98

Pipeline Finance Commission Sales 98

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. When clients ask, “Do you do X?,” For example, a productized service allows you to start quickly.

UX 120

UX Clients Niche Service 120

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. On the contrary, the licensee will have a better product to sell with the OEM partner’s added value.

GTM 88

GTM Negotiate Profit margin Contract 88

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. Sam Jacobs: You said that sales and account management are the best functions from which to start a career. What You’ll Learn. What Managed by Q does. Building a Customer Success Strategy. Megan Bowen: Hi, Sam.

Customers 65

Customers Account management X-functional Hospitality 65

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. So, thanks man. But potentially even technology.

Growth 117

Growth Cross-sell Start-ups X-functional 117

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 93

Pipeline Sales X-functional B2B 93

Sales Hacker

MARCH 2, 2020

Productivity. 80/20 Sales and Marketing. The Go-Giver. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. It’s all practical advice — no cutesy stories, no rants, and no product pitches.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 84

Contract CRM Consult Cross-sell 84

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. Umberto: It’s the drive to relevance.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

AUGUST 26, 2022

So sell your product. I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 98

Quota Growth Product Closing 98

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling. Prospecting is about having a conversation with a client.

Prospecting 61

Prospecting SQL GTM X-functional 61

Heinz Marketing

FEBRUARY 5, 2018

Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. How is that different now at G2 Crowd where you do have a greater overlap between product and, I guess, marketing?

Pipeline 62

Pipeline B2B Sales Pitch 62

Sales Hacker

JUNE 9, 2020

Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? I just decided that it’s the sales function that grows companies and drives the economy, quite frankly.

Finance 104

Finance X-functional Pipeline Territory 104

Heinz Marketing

MARCH 11, 2019

So just for those of you who haven’t been following my career, and I assume that’s most of you, I was at NetProspex, as Matt mentioned, smaller startup company ran both product and marketing there, got acquired by D&B. I think that’s one of the underlying principles of account-based marketing.

Pipeline 69

Pipeline Sales B2B X-functional 69