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How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM 108
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? Is your SaaS Go-To-Market Strategy at Risk? Tidal Waves. Tidal Waves.

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How to use AI to find and prioritize untapped market segments

Martech

Uncovering untapped opportunities : Youll also see how AI can reveal overlooked market segments and understand why they have potential profitability and alignment with your goals.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. This stage focuses on maximizing revenue opportunities, optimizing profit margins, and reinforcing a leadership position in the market.

Price 109
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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. Diminishing profit margins. Experiencing increased complexity and reduced agility, resulting from working with more salespeople outside a company’s network.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

Gross Margin Is A Critical Driver Of Health Gross margin is a critical driver of healthy unit economics. Incremental sales cost nothing and should have high gross profit margins in the 70-80% range, which is entirely unlike other types of businesses like services that bring in around 40-50%. Around 70% or more.

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Contribution Margin Explained in 200 Words (& How to Calculate It)

Hubspot

When you first start a business, you're laser-focused on the quality of your product -- polish the idea, build it, rebuild it, test it, go to market. But when that product begins to sell, and funding turns into revenue, you have more bookkeeping to do so the business can remain profitable as it serves more customers.