Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Customer-Centered Strategy: A customer-first approach drives effective go-to-market strategies.

Go To Market 98

Go To Market Sales Strategize Gaming 98

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

SaaStr

APRIL 30, 2024

Lesson #1: Just Say No Once he joined, Kyle quickly discovered that Owner had a leaky bucket and had either bad or no targeting on prospects, was closing a lot of poor-fit customers, and there were a lot of miss set expectations from sales so customer handoff was sketchy at best. Invest way earlier than you think in prospect data.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion.

GTM 117

GTM Product Go To Market Drivers/motivators 117

Iannarino

MARCH 23, 2023

Over time, as the external environment changes , sales organizations adapt their sales approach to match the needs of their prospective clients. New technology changes how sales organizations go to market, but sometimes, a traditional approach gives way to a better approach.

Lead generation 286

Lead generation Sell Sales Clients 286

Hubspot

JULY 20, 2020

Are rapidly adopted tech tools going to stimulate internal alignment or drive a wedge between teams? These are the questions that companies are asking themselves as they rewrite their go-to-market strategies and charge headlong into the new economic era. Outside Selling ? Inside Selling.

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 126

Go To Market Growth GTM Product 126

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Prospect research. Real-world AI-powered GTM use cases AI agents and AI-powered tools are already making a measurable impact across GTM workflows, including in my own startup, which provides marketing services to SaaS businesses.

GTM 115

GTM Strategic planning Strategize B2B 115

Sales Hacker

OCTOBER 16, 2020

Prospecting in the enterprise environment is just different. On the flip side, however, the Enterprise segment offers a vast number of decision makers to go after, and, as we all know, there is a big payoff if you can win the deal. Building rapport with prospects. Leveraging information to become your prospects doctor.

Prospecting 128

Prospecting Cold Call Referrals Objectives and Key Results 128

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reps can get hundreds of “at-bats” before going live with prospects. Product : HG Insights.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Example opener: Hey [Prospect], I just finished reading your latest report on [specific topic]. But one unassuming topic that kept coming up?

Cold Call 72

Cold Call GTM Objection handling Sales 72

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

SaaStr

DECEMBER 20, 2024

They’ll be the first ones to tell you what’s working and what’s not on calls with prospective customers. Implementing a framework and criteria for product and pitch certification with your frontline managers will ensure prospective customers better understand the solution they’re buying.

Pitch 104

Pitch Promote Sales Pipeline 104

SaaStr

JULY 27, 2022

If you approach an SMB with a heavily involved sales process, they will likely move on or go to your competitor. Regarding a small business prospect, Zocchetto said, “If you are looking at a product that [does not] have a self-serve funnel, you will probably just be ejected from the funnel, and the system won’t get you.”

Go To Market 97

Go To Market GTM B2C Price 97

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction.

B2B 101

B2B Launch Go To Market Start-ups 101

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B These are the force multipliers who drive outsized impact.

GTM 103

GTM Cross-sell Finance Price 103

Martech

SEPTEMBER 11, 2024

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Robust martech stacks support marketing and are barely used outside of marketing team goals. In most SaaS and B2B organizations, silos exist for practical reasons. Lead scoring.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

MARCH 26, 2025

Clickworthy headlines with deeper insights “I understand the frustration of seeing how something as mundane as data quality can make or break the success of a company’s go-to-market strategy,” said Camela Thompson, an operations veteran who contributed her expertise to the survey and report.

Launch 107

Launch Promote Trust Campaign 107

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. ” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Why are product-led sales important?

Product 81

Product Territory Sales Price 81

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

GTM 120

GTM Go To Market Sales Pipeline 120

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 126

GTM UX Go To Market CRM 126

Search Engine Land

AUGUST 14, 2024

If you can’t go from lead to closed deal often enough, you might need to rework one or more of these areas. Alignment between marketing and sales. Your ads and landing pages should speak to your prospective customers using the same language as your sales team. What keeps them busy.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

FEBRUARY 7, 2025

Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. Fresh data in the mix will make all the difference in keeping the ICP sharp and actionable.

GTM 67

GTM B2B Drivers/motivators Manufacturing 67

Sales Hacker

APRIL 2, 2024

Curated dinners and high-quality content are effective strategies for building relationships and engaging prospects and customers. 34:51) One thing that is working for Kyle in go-to-market right now. 34:51) One thing that is working for Kyle in go-to-market right now.

GTM 128

GTM Pipeline Go To Market Prospecting 128

Heinz Marketing

APRIL 2, 2025

Whats important to the prospect? Nowadays, personalization should go beyond using someones name in an email. Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Winning the deal requires commitment from the group, not just an individual.

Pipeline 58

Pipeline GTM B2B Follow-up 58

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 121

GTM Pipeline CRM Go To Market 121