Salesforce

OCTOBER 22, 2021

Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. Sales ops helps you scale. Sales ops experts communicate and minimize risks.

Territory 98

Territory Strategize Sales Healthcare 98

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 107

Territory Non-Profits Contract Quota 107

Martech

DECEMBER 21, 2022

Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. In fact, Sales’ actions should strategically coordinate with Marketing’s actions.

CRM 122

CRM Contact Campaign B2C 122

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Content Management System. Customer Relationship Management.

B2B 105

B2B E-commerce Cold Call Represent 105

Cience

OCTOBER 6, 2020

Human-curated lead lists are built from scratch; it’s the best way that combines machine precision but with strategic-backed human decision making. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

B2B 105

B2B Lead generation Contact CRM 105

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. From better coaching to setting clear goals to even hiring the right people. What is Revenue Enablement?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

NOVEMBER 21, 2019

Sales and marketing have always had different ways of approaching the same problems. This is what has led to the difficulty in coordinating account efforts in strategic ways. The sales jobs of the near future will shift to things that AI still struggles to do: strategic conversations, complex problem-solving , and human relations.

Technology 103

Technology Technology Sales Clients 103

Highspot

SEPTEMBER 26, 2023

We’re solving these challenges with Meeting Intelligence, arming enablement with the tools to not only guide coaching conversations, but also to hold managers and reps accountable for landing the strategic initiatives that drive better revenue outcomes.” “We’ve

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Highspot

APRIL 2, 2020

When implemented alongside strategic training, tools, and engagement techniques, sales operations can help sales teams become more productive and efficient and have a positive impact on both top- and bottom-line performance. Sales process optimization and lead management. Planning and strategizing go-to-market plans.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Why is Marketing Enablement Important? Marketing enablement is not a new idea, but few companies take an intentional, strategic approach.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. To answer these questions, many CROs turn to customer relationship management (CRM) software to bring every team — and every team’s data — together around the same customer view. This involves more than just hitting the numbers. It’s storytelling.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. Want to drive more reliable profit for your organization?

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

Government 52

Government GTM Sales Strategic partnership 52

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Technique Growth 52

Gong.io

OCTOBER 27, 2021

That’s how it ensures alignment between plans and reality, and helps everyone on your sales and go-to-market teams be their highest-performing selves. They live to analyze, strategize, operationalize, and measure. . It’ll show up here soon enough.). Sales ops covers a lot, because it has to.

Quota 62

Quota Pipeline Sales Contract 62

Highspot

MARCH 18, 2024

Managers can listen to sales calls and provide valuable feedback to help salespeople improve their pitch and communication skills. Customer Relationship Management (CRM) CRM software like Salesforce centralizes customer data, automates repetitive tasks, and provides valuable metrics.

Product 52

Product Sales Objectives and Key Results CRM 52

Highspot

APRIL 12, 2019

Strategic companies know that when competition for buyer attention is fierce and a silver medal doesn’t cut it, they need to gain a competitive edge through delivering a standout buyer experience. Go-to-market leaders in companies of all sizes want to know what good enablement looks like so they can keep up with their competition.”

Sales 45

Sales Customer Relationship Management Technology Technology 45

Sales Hacker

APRIL 24, 2018

4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. These are your relationship managers, essentially. Balancing Your Go To Market Strategy with Customer Experience. Show Agenda and Timestamps. 1) Show introduction [00:10].

Customers 51

Customers Account management Go To Market Follow-up 51

Highspot

MAY 30, 2024

Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. Take a look at your sales and marketing teams. They’ll be in charge of looking after your customer relationship management software (CRM).

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SBI

NOVEMBER 7, 2019

Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Sales Asset Management. Think how effective it would be.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. ” Aletta Noujaim.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

JULY 8, 2020

And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds. We did a 31 and a half million dollar series A, which is usually a B or further down.

Non-Profits 115

Non-Profits Teamwork Start-ups Engineering 115

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

GTM 110

GTM Engineering Customer Relationship Management Lead generation 110

PandaDoc

FEBRUARY 17, 2025

Revenue operations is a strategic business function aimed at driving revenue growth. It does this by aligning teams, including sales, marketing, and customer success, toward the common goal: maximizing revenue. Its like a forcing function to have better cross-functional collaboration across your go-to-market teams.

Contract 52

Contract Legal CRM Strategize 52

Highspot

FEBRUARY 17, 2025

Heres why strategic integrations and tool consolidation are crucial for making that happen. Salesforce is an extremely popular tool for customer relationship management. In 2025, sales organizations need to master their use of AI to succeed. The key is to start by building out from the center of your tech stack.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52

Sales Hacker

AUGUST 25, 2020

So I got connected to someone at LinkedIn who brought me on to be one of the first sales managers of our basically account management, relationship management team. Sam Jacobs: Has your go-to-market motion changed to this topic exactly to what you just said, right?

Up-sell 100

Up-sell Campaign Start-ups Construction 100

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. That is so table stakes.

GTM 88

GTM Finance Cross-sell X-functional 88