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If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. The larger the deal, if you’re talking an enterprise customer, actually bringing the account management, like the account manager in at the late stage sales cycle before the formal close, can be really impactful.
Without naming names, there are two companies in the last five years that I actively tried not to buy from because I was so turned off by the salesexperience. Matt : I think you alluded to something about over-marketing, I’ve seen a lot of companies get so aggressive with their prospects, that they may hit their number.
Applying a sales methodology to your selling gives you a tried and true advantage, and enables you to plan your work and work your plan. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Jeffrey Gitomer.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.
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