SaaStr

JANUARY 30, 2023

Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies.

Cross-sell 109

Cross-sell Account management Clients Growth 109

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 112

B2B GTM Cross-sell Cold Call 112

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. You should provide content and sales support to give the customer the resources to succeed.

Growth 119

Growth Product Intrinsic Referrals 119

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Hubspot

FEBRUARY 20, 2025

In a previous role selling software, I gained insight into the importance of choosing the right business model. Unfortunately, selling the product without a minimum price created a situation where a majority of customers placed substantial demands on our support team while contributing very little to revenue.

Manufacturing 36

Manufacturing Retail GTM Price 36

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account-Based Selling / Sales Development. Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Account-Based Everything / Revenue. Account Development Representative.

B2B 105

B2B E-commerce Cold Call Represent 105

Heinz Marketing

FEBRUARY 8, 2021

We’ve been just saying account-based go-to-market, which I think for us is, even for companies that, quite frankly, I think your phrase and vision is better because it incorporates the whole customer experience. We’re not going to just be reaching out to people no matter what, any time, regardless of their interest.

Pipeline 119

Pipeline B2B Sales Objectives and Key Results 119

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 70

GTM X-functional Start-ups Relationship building 70

Sales Hacker

SEPTEMBER 16, 2021

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Tip: Read more about these evaluation attributes. Guided trial.

Objectives and Key Results 105

Objectives and Key Results Technical Sales Engineering Sales 105

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

APRIL 30, 2018

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Nearly half of their time is spent selling remotely (i.e. That may be because 63% of sales leaders find virtual meetings just as or more effective than meeting in person. Be ready to adapt.

Commission 94

Commission Territory Finance Inside sales 94

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

DECEMBER 8, 2020

On top of the challenges of virtual selling scenarios, salespeople must contend with ever-larger purchasing teams, chock-full of stakeholders with their own agendas. This way, every action you take to enable sales will, by default, enable your buyers to purchase. Advise, don’t sell.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

SaaStr

AUGUST 13, 2019

When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. You’re trying to figure out how to sell to them. Also selling up market actually means that you can very easily have predictable revenue streams. The first one.

Cross-sell 69

Cross-sell Sales Support Growth Up-sell 69

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

The Lost Book of Sales

JULY 12, 2021

Basics: Markets and segmentation If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market. In both cases, the reason we have separate markets is that the customers could not have referenced each other.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Salesforce

JULY 25, 2024

The partnership between Salesforce and AWS unlocks tremendous opportunities for ISVs to drive growth and expand their market reach. Additionally, ISVs can unlock incentives when working with Marketplace integrator partners as they scale up their co-sell business on AWS Marketplace. Sign up here

GTM 78

GTM Growth Up-sell Represent 78