Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 112

B2B GTM Cross-sell Cold Call 112

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Product-led growth isn’t for every technology company. What is your churn rate?

Growth 119

Growth Product Intrinsic Referrals 119

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Sales Hacker

APRIL 30, 2018

Aberdeen reported that companies with excellent successful sales enablement programs are: 2.2 times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Content development (sales communication).

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

B2B 105

B2B E-commerce Cold Call Represent 105

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. That may be because 63% of sales leaders find virtual meetings just as or more effective than meeting in person. Sales is no exception. Sales Career Resources.

Commission 94

Commission Territory Finance Inside sales 94

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

What would you tell a woman just starting a career in sales? A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Technology Adoption Lifecycle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Martech

MARCH 4, 2025

But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

Drivers/motivators 117

Drivers/motivators Strategize B2B Growth 117