Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 138

Process Sales Sell Sales Support 138

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Contract 119

Contract CRM Territory Sales 119

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Highlights: (9:13) Transitioning from IC to sales leadership and driving a forecast cadence. (18:20)

GTM 123

GTM Engineering Growth Cross-sell 123

Heinz Marketing

AUGUST 16, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Matt: I totally agree.

Pipeline 116

Pipeline Sales Go To Market B2B 116

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And as we all know, it’s bigger than just marketing.

Pipeline 119

Pipeline B2B Sales Objectives and Key Results 119

Sales Hacker

SEPTEMBER 16, 2021

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Sales Profile: SMB to Commercial. Sales Profile: SMB to Commercial.

Objectives and Key Results 103

Objectives and Key Results Technical Sales Engineering Sales 103

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Austin’s F1 track.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

JANUARY 30, 2023

Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. Support sales early.

Cross-sell 109

Cross-sell Account management Clients Growth 109

Sales Hacker

APRIL 30, 2018

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Sales Cycle. Post Sales.

GTM 109

GTM Strategize Government Inside sales 109

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. The emerging architecture of multi-agent workflows.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. So, does that mean a product-led company can nix its sales team? Not quite. Lead Generation.

Growth 119

Growth Product Intrinsic Referrals 119

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Commission 94

Commission Territory Finance Inside sales 94

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 113

B2B GTM Cross-sell Cold Call 113

Highspot

DECEMBER 8, 2020

To navigate these murky waters, salespeople are increasingly relying on the concept of buyer enablement – a sales approach that makes it easier than ever for buyers to champion your product, so reps can close new business. In fact, your sales enablement program should empower your salespeople to enable their buyers.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. million subscriptions transacted and Google’s marketplace has seen 3X growth in SaaS sales. Jabari Norton. Crowdstrike.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

SaaStr

AUGUST 13, 2019

But it’s also undeniable that going up market means your company will get pulled. You may actually need to build a sales team that can serve up market. So the path of market is treacherous. As you go up market, the first myth that you will encounter is sell to the C-Suite. The first one.

Cross-sell 69

Cross-sell Sales Support Growth Up-sell 69

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. The retailer buys in bulk, simplifies logistics, markets products, offers post-sale support for consumers, and more. If a sale is a one-off event, the transaction probably should be as well.

Manufacturing 36

Manufacturing Retail GTM Price 36

Gong.io

APRIL 15, 2022

No need to pull go to sales and marketing and customer success to retrieve relevant data. Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy.

CRM 62

CRM Pitch Up-sell GTM 62

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Technology Adoption Lifecycle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 119

Drivers/motivators Strategize B2B Growth 119

Salesforce

JULY 25, 2024

We anticipate Salesforce’s ISV Fast Track program will greatly accelerate Certinia’s go-to-market timeline. John Tully, Chief Revenue Officer, Certinia Increase sales: Co-Sell with Salesforce and AWS for growth Salesforce ISVs who take advantage of this program will benefit from deeper alignment with Salesforce and AWS sellers.

GTM 78

GTM Growth Up-sell Represent 78