Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Feeling that AI FOMO? Youre not alone. Why HG Insights?

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We’re going to have a new year. Fred Viet: Yeah, we hope so.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Challenging your own sales force.

B2B 100

B2B X-functional Cold Call SQL 100

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. You’re going to update these fields and then you’re going to.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

SEPTEMBER 22, 2023

This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Take a more hands-on approach to inside sales. Include a full-feature free trial.

GTM 121

GTM X-functional Inside sales User Experience 121

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

X-functional 98

X-functional GTM B2B Technology 98

Hubspot

AUGUST 8, 2019

While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Let's take a look at what sales metrics are. Revenue by market.

X-functional 101

X-functional Quota Cross-sell Contract 101

Heinz Marketing

APRIL 11, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 111

Pipeline B2B Go To Market Sales 111

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Because Enterprise sales is a complex, multi-threaded beast — the days of the lone sales rep doing it all are over.

B2B 117

B2B GTM Objectives and Key Results Sell 117

SaaStr

FEBRUARY 2, 2022

WebEx may have been the original PLG outfit, having effectively mixed both its service model with its sales model, and expanded its success with small and medium businesses into the enterprise and individual market. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 114

Growth Product GTM X-functional 114

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Today, they focus on two areas: Helping organizations accelerate how they go to market with AI by providing the best-of-breed technology and innovation. How do you go to market and drive new clients with AI? AI is the X-factor.

X-functional 71

X-functional Government Technology Technology 71

Heinz Marketing

OCTOBER 25, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 122

Pipeline Sales Growth X-functional 122

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Heinz Marketing

MAY 9, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 98

Pipeline Finance Commission Sales 98

Heinz Marketing

JANUARY 25, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I ask Jason why is this function so interesting?

Pipeline 91

Pipeline Sales X-functional B2B 91

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. What is sales? What is sales? Isn’t sales really around customer value creation? The question’s not, where do you want to be?

Growth 106

Growth Cross-sell Contract X-functional 106

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. More sales meetings, start creating better sequences faster, go to go.regie.io

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 88

GTM Negotiate Profit margin Contract 88

Sales Hacker

AUGUST 5, 2019

This week on the Sales Hacker podcast, we speak with Megan Bowen , SVP of Business Operations at Managed By Q. If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. Subscribe to the Sales Hacker Podcast. Starting Out in Sales in Account Management [25:49].

Customers 65

Customers Account management X-functional Hospitality 65

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. When clients ask, “Do you do X?,” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. What go-to-market activity have we already tried?

UX 120

UX Clients Niche Service 120

Highspot

MAY 20, 2022

You’ve built your sales strategy. You’ve rolled out your sales methodology. Now how do you ensure your sales team can effectively execute these actions in the field? Enter sales playbooks. A sales playbook refers to any means of codifying and documenting sales best practices. What is a sales kit?

Territory 52

Territory X-functional Sales Cross-sell 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Your goal here is to sustain revenue and your position in the market.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. The importance of sales and marketing alignment reales on communication and measurement. What You’ll Learn.

Contract 84

Contract CRM Consult Cross-sell 84

Heinz Marketing

MARCH 11, 2019

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much for joining us today on Sales Pipeline Radio, our last episode of February.

Pipeline 67

Pipeline Sales B2B X-functional 67

Sales Hacker

JUNE 9, 2020

This week on the Sales Hacker podcast, we speak with Barrett Boston , Chief Revenue Officer at TriNet. The finance world wasn’t scratching the itch, though, so he decided that he just had to be in sales. The finance world wasn’t scratching the itch, though, so he decided that he just had to be in sales.

Finance 104

Finance X-functional Pipeline Territory 104

Heinz Marketing

JUNE 4, 2018

By Matt Heinz, President of Heinz Marketing. Another episode of Sales Pipeline Radio for you! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Samuel will answer some great questions: What’s the state of SAS sales?

Pipeline 59

Pipeline Sales Drivers/motivators X-functional 59

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Growth 118

Growth Cross-sell Start-ups X-functional 118

Heinz Marketing

FEBRUARY 5, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 59

Pipeline B2B Sales Pitch 59

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. Zach : So, generally it’s a developer that will introduce it to a product manager and the product manager will do the sales within the organization for us. And so now he leads all of our product and engineering side and I lead the go-to-market side.

Finance 85

Finance X-functional Non-Profits Launch 85

SBI

SEPTEMBER 8, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? We are seeing the need for meaningful customer and company engagements outside of just sales and marketing.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits 93

Non-Profits Strategize Trust Growth 93

Sales Hacker

AUGUST 30, 2018

The Winning By Design Blueprint Series provides practical advice for parts of a SaaS sales organization. In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Thus making them a sales qualified lead. Example of a single-tap sales cadence.

Prospecting 61

Prospecting SQL GTM X-functional 61

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. Look at Model T sales or something. Last month, housing sales in the US are actually ahead of last year, like literally ahead. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X

E-commerce 95

E-commerce Retail Real Estate X-functional 95

Heinz Marketing

APRIL 2, 2018

Another great episode of Sales Pipeline Radio to share this week! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals. Listen in to see what doing improv has to do with sales and marketing… and a lot more! Pacific, 2:30 p.m.

Pipeline 56

Pipeline Sales Presentation B2B 56

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. It was funny for Henry to say he segmented his sales team at 80 million in ARR. X this year.

Quota 98

Quota Growth Product Closing 98