SaaStr

JUNE 17, 2023

It wasn’t luck – it was strategic planning and execution. Their approach: Reduced unnecessary expenses Invested in technology for automation and process streamlining Focused on customer retention strategies Prioritized high-margin products or services This plan helped them thrive in challenging market conditions.

Growth 110

Growth E-commerce Profit margin Strategize 110

SaaStr

FEBRUARY 1, 2024

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 111

GTM Growth Education Commission 111

Sales Hacker

DECEMBER 21, 2017

In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales growth and operating plan. Compensation plan. Analysis of territory allocation and account assignment plan.

Territory 106

Territory Non-Profits Contract Quota 106

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. As one Google marketing manager job posting puts it, “Know the user. Source: Zippia. This role is far more product-driven. Know the magic.

Promote 141

Promote Pitch Campaign Niche 141

Outreach

JANUARY 11, 2021

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. We used that information as our guiding principles for building the strategic plan, creating our content, and implementing the technology needed for virtual engagement.

Strategic planning 75

Strategic planning Sales Technology Technology 75

Highspot

AUGUST 21, 2024

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. If this is your reality right now, 31% of organizations are alongside you, preparing to launch a new product or service as a key go-to-market initiative this year.

Launch 52

Launch Product Strategic planning Quota 52

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment.

Strategize 52

Strategize Strategic planning Niche Price 52

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Your data and analytics won’t help you make bold, strategic plans. GTM leaders are demanding reliable and predictable growth.

Growth 62

Growth GTM Cross-sell Pipeline 62

SBI

FEBRUARY 25, 2020

Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. If you’re thinking, “This is all pretty strategic stuff!” How can the advocate program become part of strategic planning? The CAP needs a seat at that planning table.

Customers 49

Customers Cross-sell B2B Strategize 49

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I’ve been advised and mentored to take a more strategic approach. About Mary Rogul and Crayon. Where do they stand?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. Product usage. Revenue number.

Cross-sell 103

Cross-sell Legal Contract Price 103

Gong.io

NOVEMBER 11, 2019

So while investors can often help with the second most common reason startups fail—not enough money—successful companies need a team to turn cash into success and execute on strategic plans. You need the right team in place to maximize the opportunity at hand and win your market, or successfully create a new one. If you don’t?

Finance 48

Finance Strategic planning Strategize Pipeline 48

SaaStr

MARCH 1, 2019

So let’s say you realized that you know you’re on a good track but let’s say through competitive pressure or whatever reasons you really want to have a broader suite that you go to market with. So what we can do – planning. So building a strategic plan for M&A.

Growth 45

Growth Finance Negotiate Start-ups 45

SaaStr

SEPTEMBER 13, 2019

What does a strategic plan really mean to Allison? In terms of ambition, how does one set ambitious enough plans to be a stretch but not a stretch too far? How does one tie their strategic plan to their financial plan? What does a strategic plan really mean to you? What is included in it?

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13

SaaStr

SEPTEMBER 10, 2020

I use a strategic planning tool called V2MOM. And then now how does that trickle down to what we need to do from a go to market perspective across sales, marketing, and customer success? Because that’s a pretty big input into field kickoff and getting the team pumped to go and execute.

Presentation 87

Presentation Territory Start-ups Quota 87

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

SaaStr

JANUARY 22, 2025

Whether youre at $3M ARR trying to nail product-market fit or hitting $30M and pushing toward $100M, the #1 ask is to accelerate sales or revenue. They need a partner who can also support the larger strategic plan and remove sales from the top of their to-do list so they can spend more time on product, fundraising, or customers.

Pipeline 105

Pipeline Strategic planning Drivers/motivators Territory 105

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Understanding how your business compares to similar companies at your stage provides crucial context for strategic planning.

Strategize 78

Strategize Pitch B2B Strategic planning 78

Highspot

JANUARY 30, 2025

Event-based learning equips GTM teams to adapt swiftly to market shifts and business goals, driving continuous growth and readiness for any challenge. In todays fast-paced business environment, go-to-market (GTM) teams are under constant pressure to adapt to evolving customer expectations and dynamic market conditions.

GTM 59

GTM Launch Strategic planning Strategize 59