Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I’ve been advised and mentored to take a more strategic approach. About Mary Rogul and Crayon. Where do they stand?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 111

Growth E-commerce Profit margin Strategize 111

Sales Hacker

DECEMBER 9, 2022

Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy. Leading sales and operations teams are following a new path to better sales planning using innovative and strategic planning methods.

Territory 120

Territory Quota Strategic planning Sales 120

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 107

Territory Non-Profits Contract Quota 107

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Collapse data and functional silos that leave big gaps.

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

ConversionXL

AUGUST 24, 2021

At a smaller company, you’re more likely to generalize across a variety of marketing tasks. All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. Source: Zippia. This role is far more product-driven.

Promote 141

Promote Pitch Campaign Niche 141

SaaStr

FEBRUARY 1, 2024

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 112

GTM Growth Education Commission 112

Outreach

JANUARY 11, 2021

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. We used that information as our guiding principles for building the strategic plan, creating our content, and implementing the technology needed for virtual engagement.

Strategic planning 75

Strategic planning Sales Technology Technology 75

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment. What is an example of a TAM?

Strategize 52

Strategize Strategic planning Niche Price 52

Highspot

AUGUST 21, 2024

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. If this is your reality right now, 31% of organizations are alongside you, preparing to launch a new product or service as a key go-to-market initiative this year.

Launch 52

Launch Product Strategic planning Quota 52

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Your data and analytics won’t help you make bold, strategic plans. GTM leaders are demanding reliable and predictable growth.

Growth 62

Growth GTM Cross-sell Pipeline 62

SBI

FEBRUARY 25, 2020

It’s a combination of CMOs accepting that the CAP’s (any programs for that matter) goals and activities aren’t aligned to corporate imperatives, and advocate program managers not seeing their true potential or thinking strategically. If you’re thinking, “This is all pretty strategic stuff!” The CAP needs a seat at that planning table.

Customers 49

Customers Cross-sell B2B Strategize 49

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. Product usage. Revenue number. Personalization.

Cross-sell 104

Cross-sell Legal Contract Price 104

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Gong.io

NOVEMBER 11, 2019

So while investors can often help with the second most common reason startups fail—not enough money—successful companies need a team to turn cash into success and execute on strategic plans. You need the right team in place to maximize the opportunity at hand and win your market, or successfully create a new one. If you don’t?

Finance 48

Finance Strategic planning Strategize Pipeline 48

SaaStr

SEPTEMBER 13, 2019

What does a strategic plan really mean to Allison? In terms of ambition, how does one set ambitious enough plans to be a stretch but not a stretch too far? How does one tie their strategic plan to their financial plan? What does a strategic plan really mean to you? What is included in it?

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13

SaaStr

MARCH 1, 2019

So let’s say you realized that you know you’re on a good track but let’s say through competitive pressure or whatever reasons you really want to have a broader suite that you go to market with. So what we can do – planning. So building a strategic plan for M&A.

Growth 45

Growth Finance Negotiate Start-ups 45

SaaStr

SEPTEMBER 10, 2020

I use a strategic planning tool called V2MOM. And then now how does that trickle down to what we need to do from a go to market perspective across sales, marketing, and customer success? Because that’s a pretty big input into field kickoff and getting the team pumped to go and execute.

Presentation 88

Presentation Territory Start-ups Quota 88

SaaStr

JANUARY 22, 2025

Whether youre at $3M ARR trying to nail product-market fit or hitting $30M and pushing toward $100M, the #1 ask is to accelerate sales or revenue. They need a partner who can also support the larger strategic plan and remove sales from the top of their to-do list so they can spend more time on product, fundraising, or customers.

Pipeline 105

Pipeline Strategic planning Drivers/motivators Territory 105

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.

Strategize 78

Strategize Pitch B2B Strategic planning 78

Highspot

JANUARY 30, 2025

Event-based learning equips GTM teams to adapt swiftly to market shifts and business goals, driving continuous growth and readiness for any challenge. In todays fast-paced business environment, go-to-market (GTM) teams are under constant pressure to adapt to evolving customer expectations and dynamic market conditions.

GTM 59

GTM Launch Strategic planning Strategize 59