Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 106

Territory Non-Profits Contract Quota 106

Salesforce

OCTOBER 22, 2021

Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. Sales ops helps you scale. Sales ops experts communicate and minimize risks.

Territory 98

Territory Strategize Sales Healthcare 98

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When it came to raising from larger institutional investors, we were navigating unfamiliar territory. You cannot openly market or solicit the fact that you are raising a fund. Well, lets go and help them.

GTM 77

GTM Sell Pipeline Networking 77

InsightSquared

MARCH 6, 2018

Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. As your sales ops team matures, however, the group will grow, and their focus will expand to other areas as well, including: Territory planning. Go-to-market strategy. Quota and compensation planning.

Contract 119

Contract CRM Territory Sales 119

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. According to Gartner, Inc.,

Growth 98

Growth Customers Territory Strategize 98

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Are you able to take on moving to new territories? Expanding the business’s territory lines is expanding the number of people who will be interested in the business. Make sure your go-to-market teams and sales and finance teams align on success metrics.

Finance 98

Finance GTM Government Territory 98

Hubspot

JULY 11, 2019

Sales operations exists to help the team use technology effectively, implement training exercises, align sales and marketing, set territories, evaluate compensation plans, and more. Reps need to prospect, sell, and close -- and that doesn’t always leave a lot of time for administrative or big-picture work.

Commission 98

Commission Territory Quota CRM 98

Veloxy

MAY 3, 2022

SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. Most people wait for the next regional seminar or national tradeshow to discover future practices. SBI Growth Advisory's KPI Dashboard. Sales Webinars. Don’t wait.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

SalesLoft

NOVEMBER 17, 2020

Buying a Sales Engagement solution is uncharted territory for many organizations. To allay your stakeholders’ concerns, you need to think and act strategically. Lining up the right people with the right skills helps the implementation go smoothly. Not all Sales Engagement platforms are created equal. Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

Represent 119

Represent Territory Campaign Strategize 119

Hubspot

NOVEMBER 19, 2020

In the second example, TAM increases because you're simply adding more people to your target market, and are able to service new customers without investing in a new product line. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Picking early customers is very strategic.

GTM 114

GTM Niche Cross-sell Contract 114

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. These challenges compound when teams are spread across different regions and may only meet in person once or twice a year.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

OCTOBER 2, 2019

Sales territory optimization - The ability to support strategic territory mapping and efficiency. About: Anaplan’s sales performance management software allows sales organizations to develop robust go-to-market strategies, using their team’s performance to drive planning. IBM SPM Solutions. Image Source: IBM.

Territory 99

Territory Quota Commission Sales 99

Xant

JUNE 16, 2021

Operations need to not only define and strategize an effective process but execute and often adapt that process to ensure it is always working for the organization. There are several teams that work directly with sales—sales enablement, customer success, and marketing. The Issues Rev Ops Teams are Facing. Coordination is key.

CRM 105

CRM Sales Territory B2B 105

InsightSquared

OCTOBER 11, 2017

The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m., – 12:10 p.m.,

Drivers/motivators 66

Drivers/motivators Territory Sales CRM 66

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams. What Is Sales Organization Structure?

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

MARCH 22, 2018

Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). You see this service often provided by individuals from a particular region and industry.

B2B 99

B2B X-functional Cold Call SQL 99

SaaStr

JANUARY 25, 2021

Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Engage partners proactively once the sales team understands the value that a partner is going to bring. Key Considerations from 2020: Look at the data. Strengthen Channel Partner Relationships.

Cross-sell 94

Cross-sell GTM Territory Sales 94

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Align your go-to-market teams.

Territory 52

Territory X-functional Sales Cross-sell 52

Hubspot

JULY 6, 2021

As revenue generation is dependent on the customer, a CRO also maintains a customer-first mindset and makes strategic decisions based on their needs. For example, you may have a VP of Sales for each region your business is present in. Create alignment between all revenue-relevant teams (sales, marketing, support, etc.)

Strategize 88

Strategize Commission Territory Campaign 88

Sales Hacker

NOVEMBER 24, 2020

She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different. It is strategic.

Sell 109

Sell Territory Quota Up-sell 109

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager. Referral.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

FEBRUARY 7, 2018

EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 102

Cross-sell Finance Strategize Technology 102

Hubspot

MARCH 21, 2018

But, in today’s market, the two roles are blending -- and both have become a vital part of sales organization structure. So, which go-to-market should you choose? Inside sales offers a leaner, more automated approach, while outside sales capitalizes on the in-person interaction and power of face-to-face communication.

Outside Sales 101

Outside Sales Inside sales Quota Sales 101

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Full time offer with Intel on their strategic finance team. Assist the CEO and sales leadership team with go-to-market planning. Unified data problems. This results in dozens of bottlenecks.

Finance 114

Finance Cross-sell GTM SQL 114

Hubspot

JUNE 8, 2021

You may also need to collaborate with the marketing team to manage personalized materials or advertising for leads, so a background in cross-functional collaboration is helpful for landing a job. Regional Sales Manager. According to Glassdoor , the average base salary for regional sales managers is $75,600. Image Source.

Commission 94

Commission Territory Finance Inside sales 94

The Lost Book of Sales

AUGUST 15, 2021

Maybe the strategic priority is to get new logos instead of just cold-hard revenue. If so, ask to see the go-to-market strategy. GTM should be cohesive and comprehensive, because throwing reps into new territory without proper support is rarely a good idea.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Gong.io

OCTOBER 6, 2021

Gong has spread across teams, divisions, markets, and the globe. What can best be described as a ‘Reality Revolution’ has transformed way beyond just go-to-market teams, helping companies make smarter decisions. Marketers use Gong. These stories are not limited to just individual salespeople and front-line leaders.

Territory 62

Territory Strategize Launch Go To Market 62

Highspot

APRIL 2, 2020

When implemented alongside strategic training, tools, and engagement techniques, sales operations can help sales teams become more productive and efficient and have a positive impact on both top- and bottom-line performance. Growth forecasts of sales territories. Planning and strategizing go-to-market plans.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Highspot

MAY 5, 2020

Experienced enterprise B2B sales executive Thomas Hellweg has joined Highspot to lead expansion in the DACH region as the company continues doubling year-over-year (YoY) across all primary business metrics. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

Sales Hacker

APRIL 30, 2018

We often don’t speak the language of business, and we don’t do a good job of strategically aligning our programs to their goals. In general, Sales Ops handles the daily operational side of the sales organization including territory planning, transactions management, compensation , and systems management. 7) Average Win Rate.

Non-Profits 100

Non-Profits Profit margin Quota Sales 100

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. In today’s post, we present The Cutting Edge , where the best sales leaders in SaaS share cutting – edge tactics and strategies.

Pitch 111

Pitch Conversion Sales Territory 111

Heinz Marketing

MARCH 25, 2020

Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, tool sets, dashboards, and strategies, but what’s often lost is arguably the most important part of any go-to-market plan: the customer experience. Addressing the overall lack of account-level insights.

Growth 66

Growth Cross-sell Territory Engineering 66