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GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.
The big win to me is going in, taking this complicated idea—this complicated product, and finding a way to simplify, simplify, simplify the messaging. University of Washington Medical School molecular biologist, John Medina , says people tune out of a presentation in the first 10 minutes. Listen now at gong.io/podcasts.
So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside. But when you look at go-to-market today, it’s just very fragmented. So they see the value of having all the go-to-market teams sit under the same leader. There’s fragmented teams.
And our guest today is going to help out with a lot, quite a bit. Well, thank you everyone for joining us on another episode of Sales Pipeline Radio, broadcasting live from beautiful Whidbey Island, Washington, about two hours North of Seattle by ferry. And I’m going to hang out here over the long holiday weekend.
Think about if you and I are similar ages, and I think it sounds like we both came of age in a very different world for marketing and a very different world for PR. Hey how can we invest in something that isn’t going to generate impact right away if we need to generate logos right now against the next round of funding.
I went to work at a startup in Washington, D.C. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account. Because obviously it’s going to be a strategic channel for your business forever.
I went to work at a startup in Washington, D.C. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account. Because obviously it’s going to be a strategic channel for your business forever.
What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Guess what? You’re not alone. Growing businesses lose 20-30% of their revenue to operational inefficiencies every year.
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Sense of it.
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