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How to build AI strategies that prioritize people

Martech

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations.

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How to Create a Winning Revenue Operations Strategy

Highspot

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. Create a culture of openness and teamwork that discourages working in silos.

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Are You Building Pipeline in Squads or Pods?

SalesforLife

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. We’ve been working with customers to develop that teamwork and build the selling in squads and pods muscle.

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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Collaboration Working with cross-functional teamslike marketing, product, or customer successensures consistent messaging and quicker client problem resolution.

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Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)

SaaStr

In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customer success and the principles for implementing this structure to yield tremendous results. Building a unified revenue team Divvy’s revenue organization sustains the go-to-market engine responsible for its hypergrowth.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. What is a Revenue Operations Framework A RevOps framework is your playbook for turning sales, marketing, and customer success into a cohesive, revenue-generating machine. Teamwork with accountability drives progress. The result?

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