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If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. So, let’s look at four keys to a successful global sales expansion. It takes a particular type of sales leader to be the first in a new country or region.
If you are seeing additional demand from a particular region, don†t miss out on the opportunity to capitalize and take advantage of that interest. The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy. Hiring from the area is a great way to test out new markets.
It was an inside sales team calling on all regions around the world. And as part of our enterprise transformation, we’ve put more and more feet on the street in local markets where our customers are located. When we were SMB focused in the early years, our sales cycles were quick. So that changed a lot.
If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. In Today’s Episode We Discuss: * How did Hilary make her way into the world of SaaS and come to be the sales leader she is today with the global communications leader, Zoom?
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