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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Kelly resides in Austin, Texas, with her husband and three children.

GTM 99
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Optimizely: A unified workflow for marketers

Martech

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. On the one hand, he explained, it was essential to offer customers what they want and need.

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Optimizely: A unified workflow for marketers

Martech

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. On the one hand, he explained, it was essential to offer customers what they want and need.

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What You Missed at Elevate 2019

Miller Heiman Group

Sellers can’t just think about how customers buy, Lunsford argued, but need to think about their full experience, which is why a formal process that aligns with strategy must be in place, from hiring and managing talent to go-to-market. Winning in an Age of Disruption. What’s Next?

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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 104
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Sales Pipeline Radio, Episode 164: Q&A with Karen Steele @karenmsteele

Heinz Marketing

So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside. But when you look at go-to-market today, it’s just very fragmented. So they see the value of having all the go-to-market teams sit under the same leader. There’s fragmented teams.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

The Q2 sort of field marketing season really took a sharp left-hand turn. How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. In some cases, just hit the brakes entirely. It was overnight.